Senior Paid Media Analyst

WANTED: Senior Paid Media Analyst ready to drive change... lead... grow with us... challenge themselves... make an impact! 

IDX isn't your average communications company. With over 20 years industry experience and a portfolio of prominent global clients, our award-winning communication solutions are seen by billions every month across a global audience.

We seek The Bold. Shatter expectations, push boundaries – that's the fuel that ignites our powerhouse team. Collaboration is our superpower, where we bring expertise and individuality to elevate and deliver. Rising Stars with boundless hunger, this is your launchpad. Seasoned pros who want to define their Legacy in the industry, this is your home.

Be BOLD – Own Your Story at IDX

The Gig:

We're looking for an ambitious Senior Paid Media Analyst to join our talented Paid Media team in Phoenix.  This is a fantastic opportunity for a digital marketeer to work with a varied client base and own multiple paid media channels, campaign strategy and implementation.

You Will:

Manage all aspects of paid media account management (75%)

• Establish omni-channel paid media strategy, own client communication, and hit performance goals
• Provide guidance and oversight to more junior team members (when applicable) or peers for client initiatives
• Work with client management team to meet reporting deadlines and aid in relevant discussion
• Own and/or lead campaign research, implementation, analysis, and proactive tactical recommendations; tasks include but are not limited to channel/platform expansion, budget pacing, report building, performance analysis, keyword research, Ad copy testing, audience research/building, strategic recommendations, forecasting.

Work with Manager/Director on existing client opportunity and department wide deliverables (10%)

• Explore case study opportunities, which includes gathering research and developing client case studies to be shared with leadership on a quarterly basis
• Actively involved in audience research, tactical recommendations, and strategy proposals for applicable paid media channels for new and existing clients
• Supports in the onboarding of new clients, across account set-up, billing, paid search audit, etc.
• Responsible for larger client strategic initiatives and delivering to internal team and/or client – this includes but is not limited to recommendations regarding budget, bidding, audience, copy & asset, landing page/UX testing and heavily contribute to annual planning.  

Participate in new business and marketing initiatives (5%)

•  Assist Manager/Director in pulling competitive data and platform insights for new business opportunities

Google Marketing Platform and participate in training of new/junior coordinators/analysts on accounts and through shadowing (15%)

About You:

• Previous paid media experience, some of which must be in a digital agency environment
• Knowledge of paid media channels across search, social and programmatic (2 minimum)
• Minimum: Google, Microsoft, YouTube, Meta, LinkedIn, Programmatic (via vendor or in-platform trader). Ideal: TikTok, Twitter, Snapchat, Pinterest
• Working knowledge of Google Analytics and GTM is a plus
• Awareness of all digital marketing channels and their potential impact on paid media performance
• Has created client forecast and omni-channel media plan and demonstrates ability to compile advanced client deliverables
• Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve client challenges

Why IDX?

Not Just Any Brands: See your work come to life for iconic brands like Rolls-Royce, Fruit of the Loom, and Puma.

Collaborative Spirit: Work alongside passionate innovators who share your thirst for progress.

Continuous Learning: Grow your skills with ongoing training, mentorship, and the freedom to experiment.

Fast Paced & Fun: Thrive in a dynamic environment where big ideas and bold action collide.

Cutting-Edge Technology: Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling!

Global Presence: We Get It Done morning, day and night with offices across multiple time-zones!

Our Perks: 

• Hybrid work schedule with 20 days annual leave  
• Health care benefit plan options, available on your first day! 
• 401k retirement plan with company match 
• Paid community give-back volunteer days 
• Regular social activities to promote team collaboration and community networking  

An Inclusive Workplace

IDX is an Equal Opportunity Employer. We aim to foster an environment that desires and recruits diverse talent, cultivates a culture that celebrates all identities, life experiences, perspectives, and ensures equal opportunity for all. 

Are you a creative problem-solver who craves a challenge? Do you get fired up by innovation and pushing boundaries? Join the IDX revolution!