What are the responsibilities and job description for the Sr. Specialist, Email Marketing (Bilingual Spanish) position at IDR, Inc.?
IDR is seeking a Sr. Specialist, Email Marketing (Bilingual Spanish) to join one of our top clients for an opportunity in Memphis, TN. This role is with a dynamic organization within the digital marketing industry, focusing on engaging audiences through targeted email and SMS campaigns. The position offers the chance to work in a collaborative environment dedicated to campaign excellence and performance optimization.
Position Overview for the Sr. Specialist, Email Marketing (Bilingual Spanish):
- Coordinate with email and cross-functional teams to plan, create, deploy, and optimize email campaigns.
- Write, edit, and proofread Spanish and bilingual email and SMS content ensuring cultural relevance and brand consistency.
- Build and deploy campaigns using marketing automation platforms like Salesforce Marketing Cloud.
- Analyze campaign metrics to identify areas for performance improvements and conduct A/B testing on bilingual content.
- Collaborate with marketing, creative, and analytics teams to align messaging with overall strategy and business objectives.
Requirements for the Sr. Specialist, Email Marketing (Bilingual Spanish):
- 2-3 years of experience in marketing with bilingual proficiency in Spanish and English.
- Experience working in Salesforce Marketing Cloud to build, deploy, and manage emails and campaigns.
- Ability to create and proof Spanish and bilingual content tailored to target audiences.
- Proficiency in Photoshop for creating email images and visual content.
- Strong understanding of campaign performance metrics, A/B testing methodologies, and compliance standards in email marketing.
What's in it for you?
- Competitive compensation package
- Full Benefits; Medical, Vision, Dental, and more!
- Opportunity to get in with an industry-leading organization.
Why IDR?
- 25 Years of Proven Industry Experience in 4 major markets
- Employee Stock Ownership Program
- Dedicated Engagement Manager who is committed to you and your success.
- Medical, Dental, Vision, and Life Insurance
- ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.