Brand and Creative Marketing Manager

IDOLIZE Brows and Beauty is a premier beauty spa Franchise with multiple locations throughout 

the US. Established in 2009, our corporate office that manages our corporate and franchise spas 

is located in Charlotte, NC. This position is offered full-time, on-site at our Charlotte, NC 

Corporate office.

Brand and Creative Marketing Manager

Role Overview:

The Brand and Creative Marketing Manager will be responsible for development and 

execution of all creative and brand design initiatives that drive awareness, engagement, and 

growth. This role requires a highly visual storyteller with strong brand-building instincts, and 

the ability to translate business goals into creative campaigns that connect with audiences

across multiple channels. The position will be responsible for all graphic design (both online 

and print) including message consistency and creative output. In this role, you will lead brand 

positioning, messaging architecture, and storytelling to strengthen our brand recognition. 

The position responsibilities would include but are not limited to:

Brand Direction

• Develop and evolve the brand through all graphic design elements including online and print.
• Lead graphic design for campaigns, promotions, product launches, and in-spa materials.
• Act as brand ambassador to ensure all content and partnerships align with brand identity.

Creative Direction

• Create compelling campaigns that align with brand objectives and engage target audiences in collaboration with the Senior Marketing Manager.
• Content creation in both static and videos for the brand from planning, production, editing, and finalization of the deliverable.
• Use of Canva and/or Adobe Suite to create content for the Brand's digital marketing and in-store collateral for all locations. Projects range from quarterly promotions, grand openings, product/service rollouts, franchise-facing promotional materials, SMS graphic design, email marketing design, and ad hoc items.
• Website management in Word Press for updating or revising website content, visuals, and promotion, while collaborating with any outside website vendors as needed.
• Ensure website reflects current offerings, pricing, and brand standards
• Optimization of website content for user experience and marketing campaigns

Social Media Management & Community Engagement

• Social media strategy and management, including development and execution of comprehensive social media strategies across all platforms.
• Engaging with followers and other brand accounts via messages and comments.
• Consistent planning, scheduling, and publishing content while monitoring engagement, analytics, and performance metrics to optimize growth for all national accounts and franchise accounts.
• Curation, collaboration, and management of influencers, content creators, and external agencies to deliver high-quality creative assets that align with brand values for national account and corporate spas.
• Coordinate outreach, negotiations, contracts and deliverables of those noted above, while managing scheduling, communications, and relationship management of influencers.
• Tracking performance and ROI of influencers collaborations.
• Plan and execute monthly events or partnerships for corporate spas in collaboration with the Corporate Area Manager.

Qualifications & Experience

• Bachelor’s degree in marketing, Communications, Design, or a related field.

• 3-5 years of experience in graphic design, 

• Proven track record of leading successful creative campaigns across multiple channels.

• Strong eye for design, storytelling, and innovation in brand marketing.

• Excellent collaboration, leadership, and organizational skills.

• Proficiency in digital marketing platforms, creative tools (Adobe Creative Suite, Canva, 

etc.), on an as needed basis.

Salary and Benefits

• Salary: $55,000.00 - $60,000.00 per year

• Benefits: Health Insurance, Dental insurance, Vision insurance at 50% employer contribution

• Employee discount within our corporately owned spas

• Paid time off

• Hours: Monday to Friday, 9:00 AM to 5:00 PM