What are the responsibilities and job description for the PPC (Lead) Consultant - Apilayer position at IDERA Software?
About ApilayerApilayer is a leading provider of powerful, scalable APIs used by developers and businesses worldwide. We deliver reliable data solutions that help companies build, automate, and optimize their products. As we continue to expand our global footprint, we are looking for a skilled PPC Consultant to drive high-impact paid acquisition strategies across our portfolio.
Role Overview
The PPC Consultant will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms. This role requires deep expertise in PPC strategy, data-driven decision-making, and performance optimization. You will work closely with our growth, product, and marketing teams to increase conversions, reduce acquisition costs, and scale our campaigns efficiently.
Key Responsibilities
Role Overview
The PPC Consultant will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms. This role requires deep expertise in PPC strategy, data-driven decision-making, and performance optimization. You will work closely with our growth, product, and marketing teams to increase conversions, reduce acquisition costs, and scale our campaigns efficiently.
Key Responsibilities
- Develop and manage PPC campaigns across Google Ads, Bing, LinkedIn, and other relevant platforms
- Conduct keyword research, audience targeting, and competitor analysis
- Monitor and optimize campaign performance to improve CTR, conversions, and ROAS
- Create compelling ad copy and collaborate with design teams for engaging creatives
- Perform regular A/B testing on ads, landing pages, and targeting strategies
- Analyze performance data and provide actionable insights and recommendations
- Manage budgets, forecast performance, and ensure cost-efficient spending
- Stay updated on industry trends, platform changes, and best practices
- Prepare detailed performance reports and present findings to the team
- Proven experience as a PPC Specialist/Consultant managing high-volume campaigns
- Strong proficiency with Google Ads, Google Analytics, and other paid media tools
- Excellent analytical skills with the ability to interpret data and make strategic decisions
- Experience with SaaS or API-based solutions is a strong plus
- Strong copywriting skills and familiarity with A/B testing methodologies
- Ability to work independently and deliver results in a fast-paced environment
- Strong communication and presentation skills
- Experience with technical or developer-focused products
- Familiarity with conversion tracking, tagging, and marketing automation tools
- Background in performance marketing for B2B SaaS