What are the responsibilities and job description for the VP, Go-to-Market position at Identity Digital Inc.?
Employment Structure / Compensation:
This role is initially structured as an Independent Contractor engagement, with the potential to transition to a full-time leadership role based on business needs, mutual fit, and achievement of milestones.
Compensation will include a combination of monthly consulting fees and performance-based incentives tied to sales outcomes. Final compensation structure will depend on experience and scope, and engagement model.
Summary / Objective
AI agents are already acting on their own. They make decisions, access systems, and move money. Today there is no universal way to identify who is responsible for them. DNSid is the persistent identifier that fills that gap: a verifiable ownership record for every AI agent, anchored in the DNS infrastructure that the internet already runs on. We are creating a category and the window to define it is open right now.
We are looking for a Vice President, Go-to-Market to own DNSid’s commercial momentum. You will personally close our first design partners and earliest enterprise logos, define how DNSid is positioned and sold across financial services & the channel, and build a commercial engine that scales. You will not inherit a playbook. You will write the one this division runs.
This role reports to the General Manager, Innovation Labs.
What You’ll Do
- Sell. Personally run deals end to end with regulated enterprises (financial services first) & platform partners (IAM, cloud, network infrastructure). Lock our first design partners inside the first quarter.
- Design the motion. Define ICP, segmentation, pricing posture, positioning, messaging, and channel architecture across direct and channel motions, building on 200 diligence discussions already in market.
- Stand up the basics. Put in place lightweight tooling and pick the early signals worth watching. Build only what we need to run the next set of deals well.
- Run the customer feedback loop. Translate field signal into Product, Engineering, and Comms decisions so the roadmap and external narrative reflect what buyers will pay for.
- Deploy the network. Activate Identity Digital, Advisory Council and Ethos Capital relationships with discipline and judgment; these are run with intention, not volume.
- Advise on team structure and support hiring decisions as the GTM team function scales; contribute to onboarding and field enablement as a subject matter resource.
- Other duties as assigned and in alignment with contractor agreement.
Who You Are / What You Bring
- 10 years in B2B enterprise software, with a track record of closing seven-figure deals into financial services, security, or infrastructure buyers
- First or very early commercial hire experience: you have built a sales motion in a new category, not just executed inside one that was already defined
- Builds urgency where it does not naturally exist. You move overwhelmed executives from "I'll get to it" to "we need to act," even when there is no budget line yet for what you are selling.
- Plays a wide game. Between zero and a flagship enterprise deal, success runs through public references, evangelism, design partner commitments, analyst pickup, and standards traction. You read these as commercial progress, not consolation prizes, and prioritize the ones that compound.
- Credible at both altitudes: fluent in the weeds (outbound, discovery, pilot structure) and at strategy (market sizing, pricing, channel design).
- Disciplined simplifier with technical conviction. Most buyers don't yet understand DNS, let alone the greenfield around agentic AI. You make hard substance (ownership, verification, revocation, provenance, composability with existing identity stacks) land clearly in rooms with CISOs, CTOs, Chief AI Officers, and platform leaders, without thinning it out.
- Founder mindset: you think in systems, create clarity rather than wait for it, and stay resilient through long, complex, multi-stakeholder cycles
- Data-driven and experiment-oriented; you test channels, measure results, and codify what works into repeatable systems
- Ability to travel as needed
- Ability to work across time zones as part of a global organization