What are the responsibilities and job description for the Marketing Director position at IDEMIA Public Security?
Marketing Director – Global | IDEMIA Public Security – Smart Biometrics
📍 Reston, Virginia (Preferred) or Northeast U.S. | Hybrid Flexibility
About IDEMIA
IDEMIA is on a mission to unlock the world and make it safer through trusted identity technologies and secure, frictionless interactions. As the global leader in identity solutions, we help enterprises enable secure access, trusted digital identities, compliance-driven authentication, and seamless user experiences — at scale and with complete confidence.
Our global teams span five continents, driven by diversity, innovation, and a shared commitment to reinventing how people securely interact in the digital and physical world.
About Public Security – Smart Biometrics
Smart Biometrics provides enterprise-grade Identity Access Management (IAM) and biometric identity solutions that help organizations:
- Secure physical and digital access
- Strengthen workforce and contractor identity
- Enable compliant onboarding and authentication
- Protect critical infrastructure and sensitive environments
- Improve security without compromising user experience
By combining biometrics, cryptography, and digital identity, we enable frictionless, secure access wherever identity matters — from workplace entry to secure remote authentication.
Purpose of the Role
We are seeking a Global Marketing Director to define and lead the global marketing strategy for Smart Biometrics, with a focus on expanding enterprise adoption, scaling partner-driven growth, and reinforcing our leadership in biometric IAM solutions.
This role blends strategic vision, operational leadership, and hands-on execution — with a strong external-facing focus on brand positioning, customer engagement, and go-to-market success.
Key Responsibilities
1. Global Marketing Strategy
- Build and execute a marketing strategy accelerating global enterprise growth.
- Lead a 3–5 year value creation marketing roadmap aligned with portfolio innovation.
- Identify market opportunities and competitive positioning across IAM and biometric identity.
2. Brand, Messaging & Communication
- Strengthen global brand recognition in IAM, authentication, and biometric identity.
- Develop messaging that resonates with enterprise buyers and decision-makers (security, IT, risk, operations).
- Drive thought leadership through digital content, media presence, industry publications, and events.
- Partner with IDEMIA’s global communications teams to scale message impact.
3. Go-to-Market & Demand Generation
- Design and deploy multi-channel demand-generation programs targeting enterprise customers and partners.
- Support the global partner ecosystem including integrators, VARs, and technology alliances.
- Enable Sales with targeted campaigns, value propositions, collateral, and enablement tools.
- Track and optimize pipeline performance, campaign ROI, partner engagement, and product adoption.
4. Product & Offer Marketing
- Translate complex biometric and IAM solutions into compelling enterprise value propositions.
- Align marketing with product roadmap and launch strategies.
- Use market intelligence and customer insights to guide commercial strategy and innovation alignment.
5. Leadership & Cross-Functional Collaboration
- Lead and develop a global marketing team (team of 3 people. 2 based in Europe and 1 in the US)
- Collaborate with Sales, Product Management, Strategy, and Corporate Communication.
- Build a performance-driven culture supported by operational rigor and reporting.
Profile & Requirements
- 10 years of B2B marketing experience in IAM, cybersecurity, authentication, biometrics, or enterprise SaaS.
- Proven experience in global marketing leadership and partner-enabled growth models.
- Strong track record in demand generation and enterprise go-to-market strategy.
- Experience managing global campaigns, budgets, and distributed teams.
- Fluent English required; additional languages an advantage.