What are the responsibilities and job description for the Marketing Manager position at idegy?
Marketing Manager ORGANIZATION: idegy, inc.LOCATION: Columbus, OhioREPORTS TO: VP Marketing & Operations BACKGROUND:At idegy, we help the biggest brands in sports and business bring their story to life through branded merchandise and design. You’ll join a team that’s redefining what branded merchandise can be — and helping shape the future of our marketing function. OVERVIEW:We’re looking for a strategic, hands-on Marketing Manager to help shape the next chapter of idegy’s brand. This role supports the VP of Marketing & Operations in driving campaigns, storytelling, and data-driven strategy that connects our sales, studio, and client experience teams. You’ll be part of a fast-moving, creative environment where no two days look the same — developing campaigns, analyzing performance, and bringing branded merchandise to life through authentic, on-brand storytelling. WHAT YOU’LL DO: Strategy Campaign Execution• Partner with the VP of Marketing & Operation to plan and execute campaigns that support sales growth and client engagement.• Translate the customer journey and sales funnel into actionable marketing strategies and measurable results.• Develop campaign calendars, content plans, and cross-department initiatives that tie marketing directly to revenue. Content Storytelling• Manage brand storytelling through case studies, success stories, lookbooks, and email campaigns.• Capture lifestyle and product photography in-house to ensure consistency and authenticity.• Collaborate with idegystudio to align design strategy and creative execution across all marketing touchpoints. Analytics Reporting• Build and track key performance dashboards across HubSpot and other tools.• Analyze data to measure campaign performance and identify new opportunities.• Use insights to improve targeting, content strategy, and client retention initiatives. Cross-Functional Collaboration• Work closely with sales pods to support client-specific campaigns and initiatives.• Partner with idegystudio on visuals, templates, and content strategy.• Support execution of client mailers, kitting projects, and brand activations to ensure alignment and quality. WHAT YOU’LL BRING:• 5 years of experience in marketing, ideally within an agency, merchandising, or brand-focused environment.• Strong understanding of digital marketing, CRM (HubSpot preferred), and analytics.• A balance of creative and analytical thinking — able to tell a story with both visuals and data.• Hands-on experience with photography, social media management, and campaign execution.• Excellent communication, organization, and project management skills. LOCATION:· Columbus OH.Company DescriptionAt idegy, we help the biggest brands in sports and business bring their story to life through branded merchandise and design. You’ll join a team that’s redefining what branded merchandise can be — and helping shape the future of our marketing function.
Salary : $60,000 - $70,000