Director, Brand Marketing

at Dodge Construction Network in Boise, Idaho, United States

Job Description

We are seeking an exceptional Director, Brand Marketing to define how Dodge Construction Network (Dodge) is positioned in the market. This leader will shape the stories that connect our products & solutions to the real-world success of our customers-driving awareness, leads, and conversion across the buyer journey.

This role is responsible for the full spectrum of the brand-from defining the brand positioning, to thought leadership, content creation, design, and community/reputation management.

The ideal candidate is a strategic and hands-on marketer who has excelled in data-oriented B2B environments serving both SMB and enterprise audiences. They know how to understand the pain points of the ICP and turn those into brand positioning and content that solves problems, not just sounds good on paper. They are a strong manager of people and collaborator across the business.

If you’re passionate about connecting the dots between customers, pain points, and growth-and thrive in shaping how the market perceives and chooses solutions-this is the role for you.

This is a full-time position and reports directly to the Chief Marketing Officer.

Application must include a link to a design and content portfolio.****

Preferred Location

This is a remote, home-office based role and candidates located in the continental United States will be considered.

Travel Requirements

Some travel is expected for this role.

Essential Functions

Brand Positioning

Own the positioning, messaging, and go-to-market narrative for Dodge Construction Network’s brand-you will own and define how the market buys construction intelligence

Develop persona-based messaging that resonates with our key audiences, including Sales, Marketing, and Business Development professionals in the construction ecosystem

Build a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement

Create the visual identity that conveys an easy-to-understand description of our offering and ensures we are viewed as being at the forefront of our industry and solution set. Manage a team of two designers

Manage across the business, including our commercial teams, to ensure that we are delivering on the brand promise at all important moments in the customer journey

Thought Leadership & Content

Establish a systematic approach to identifying topics and thought leaders, internal and external, to deliver solution-oriented content and experiences for our ICP

Create goals and mechanisms for our thought leaders to be present in the right communities at the right time and manage them against their engagement goals and remove all friction from the process of increasing their engagement

Create and guide the creation of content that will rank for SEO and AI Search while being held accountable for achieving a monthly # of leads and engagements and work closely with Performance Marketing to bring this strategy to life

Work with our Events team and our Enterprise Sales team to align our thought leaders to external speaking engagements, including events, peer groups, and customer calls

Community, Social Media, and Influencers

Partner with Customer Success to identify champions and build advocacy programs that turn customer success into brand success

Manage our advocates in a way that drives high engagement and value for them and inserts them into conversations in meaningful ways that will benefit the brand

Identify and manage key online communities and Reddit threads where we must be active, including the ability to reactively respond to relevant threads and proactively insert our thought leaders when they have relevant insights

Find the influencers who matter most and develop brand programs with them that are mutually beneficial, positioning Dodge as the brand that solves problems for our ICP

Manage our organic social media presence, content calendar, and measurement

Social Proof

Lead initiatives to improve visibility and credibility through ratings, analyst relations, and industry recognition programs

Capture quantifiable case studies in written and video format across all ICPs that will move the needle for Sales conversion rates and attract more customers as we feature these in our sales and marketing

Create meaningful and viable claims that demonstrate the value of our offering and the competitive differentiators that set us apart

Measurement & Impact

Establish clear KPIs that measure the impact of the brand team and allow for learning and accountability across the team

Use data and qualitative insights to continuously refine positioning, content, and enablement programs for maximum effectiveness

Success In 6-12 Months

Dodge is positioned as the innovative leader in its space with a significant improvement in awareness related to the breadth of our offering and key differentiators

2x of SEO traffic and leads

100 G2 reviews and a 4.5 rating

Thought leaders LinkedIn followers increase by 1k each

100 new positive comments in key communities and threads from advocates

Education Requirement

Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).

Required Experience, Knowledge and Skills

10 years of progressive B2B marketing experience, including at least 5 years in brand marketing leadership roles

Experience in a data & analytics, SaaS, or technology company with a proven record of success positioning complex solutions for multiple buyer personas

Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories

Strong understanding of competitive positioning, objection handling, and challenger messaging techniques

Comfortable working with data and analytics teams to surface insights that power storytelling and GTM strategy

Skilled communicator and collaborator-adept at influencing executive stakeholders and inspiring cross-functional teams

Passionate about crafting category-defining brand marketing that can stand alongside leaders like ClickUp, Airtable, Mailchimp, and Slack

About Dodge Construction Network

Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.

Dodge is the catalyst for modern construction.

Salary Disclosure

Dodge Construction Network’s compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped variable incentive plans or an annual discretionary performance bonus.

For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.

A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances.

Reasonable Accommodation

**_Dodge