What are the responsibilities and job description for the Digital Analyst (Research & Strategy-TW 3204 position at Icreon?
The Digital Analyst (Research & Strategy) supports research, discovery, and strategy development for digital initiatives such as websites, portals, commerce solutions, and content platforms. This role works closely with cross‑functional teams’ senior strategists, designers, product owners, and engineers to turn complex business challenges into clear insights, structured requirements, and actionable recommendations.
Key Responsibilities
Key Responsibilities
- Conduct competitive analysis, heuristic reviews, and baseline assessments (UX, content, IA, feature gaps).
- Synthesize research into insights, patterns, opportunities, and strategy hypotheses.
- Support persona development, Jobs‑To‑Be‑Done (JTBD), journey mapping, and key moment identification.
- Assist in planning and facilitating discovery workshops, including agendas, guides, and documentation.
- Produce core strategy artifacts: journey maps, service blueprints, as‑is/to‑be flows, IA drafts, content strategy inputs, capability maps, and feature recommendations.
- Support product backlog creation: epics, user stories, acceptance criteria, and prioritization.
- Collaborate with UX/design teams to translate strategy into IA/wireframe direction.
- Partner with technical teams to validate feasibility, dependencies, and non‑functional requirements.
- Contribute to measurement strategy: success metrics, analytics requirements, and experiment ideas.
- Create structured, visually clear client‑ready presentations and readouts.
- Strong analytical and critical‑thinking skills with the ability to evaluate options and explain trade‑offs.
- Excellent written and verbal communication—able to translate complex notes into clear narratives.
- Foundational understanding of UX, content strategy, product thinking, and digital experience concepts.
- Comfort with ambiguity and working in fast‑moving environments.
- Proficiency in Google Workspace or Microsoft Office, especially Slides and Sheets/Excel.
- Ability to work collaboratively with multidisciplinary teams.
- 1 to 3 years of experience in strategy, consulting, UX, product environments, research, or digital agencies (internships/co‑ops count).
- Educational background in a business-related field preferred, comfortable partnering with technical teams and translating technical concepts into business-impact recommendations
- Exposure to discovery methods such as interviews, workshops, audits, or surveys (preferred).
- Familiarity with content management systems, DXPs, eCommerce, or web platform fundamentals (nice to have).
- Experience creating basic strategy artifacts such as personas, sitemaps/IA, journeys, or user stories (preferred).
- Bonus tools exposure: Figma, Miro, Jira/ADO, GA4/Adobe Analytics, Hotjar/FullStory.
- B2B experience or familiarity with complex buying journeys is a plus.