What are the responsibilities and job description for the Full Time Marketing Specialist position at ICP DAS USA, Inc.?
A fast growing electronics company is looking for an exceptional individual who wants to make a difference and has a sense of urgency in our Houston, Texas office. A qualified candidate needs to have extensive digital marketing experience. We are located at Northwest side of Houston, 77095.
Key Responsibilities:
1. Digital Strategy & Execution
a. Develop and implement comprehensive digital marketing strategies aligned with company goals
b. Manage and optimize campaigns across Google Ads, SEO, email marketing, and social media
c. Continuously monitor performance and adjust strategies to maximize ROI
2. Lead Generation & Conversion
a. Design and execute campaigns to generate high-quality B2B leads
b. Optimize landing pages and conversion funnels
c. Work closely with the sales team to align marketing efforts with sales objectives
3. Content & Branding
a. Develop and manage high-quality content (LinkedIn, case studies, product pages, youtube videos)
b. Ensure consistent branding across all channels
c. Translate technical product features into clear customer value propositions
4. Marketing Automation & Tools
a. Manage CRM and marketing automation platforms (e.g., Keap)
b. Integrate tools such as form builders and workflow automation (e.g., Formidable)
c. Track and report key metrics using analytics tools
5. Analytics & Reporting
a. Analyze campaign performance and provide actionable insights
b. Prepare regular reports on traffic, leads, conversion rates, and ROI
c. Use data-driven decision-making to improve results
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5 years of experience in digital marketing on Google Ads & SEO, Analytics tools and CRM/marketing automation tools.
- Experience in B2B marketing (industrial, automation, or technology preferred)
- Proven experience in social media management and lead generation.
- Proficient with various AI-driven marketing tools and automation software.
- Strong analytical skills to track performance and optimize strategies.
- Creative mindset with excellent written and visual communication skills.
- Experience in B2B marketing or industrial automation (a plus).
HIRING NOW!!!
If you think that you are qualified for this position, please send in your resume.
- Benefits: Excellent salary, plus annual bonus, 2 weeks vacation, holidays and others.