Social Media Manager

Social Media Manager (Full-Time, In-Office) – Iconic Candy 🍬

Location: Holmdel, NJ (In-Office, 5 Days/Week)

At Iconic Candy, we’re on a mission to bring back the most beloved candy brands of the past — and make them go viral all over again.

But this role is about more than just candy.

We are building the voice of nostalgia on social media — tapping into the moments, memories, and emotions that take people back to simpler times. Whether it’s the feeling of opening your favorite childhood candy, the culture of the 90s and early 2000s, or shared generational memories — we want to create content that makes people feel something.

We’re looking for a Social Media Manager who understands that viral content isn’t just about trends — it’s about emotion, relatability, and timing.

This role will work closely with our Head of Creative, Graphic Designer, and Content Creator to build and execute a cohesive, high-impact social strategy across all platforms.

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What You’ll Do

Own Our Social Strategy

• Develop and execute a comprehensive social media strategy across TikTok, Instagram, YouTube Shorts, Facebook, and emerging platforms

• Ensure a consistent brand voice centered around nostalgia, emotion, and cultural moments

• Build campaigns that connect products to meaningful memories and shared experiences

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Lead the “Voice of Nostalgia”

• Create content that taps into childhood memories, cultural throwbacks, and emotional triggers

• Identify moments that spark “I remember this” / “this takes me back” reactions

• Position Iconic Candy as the go-to social presence for nostalgic content — not just candy

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Trend & Viral Content Leadership

• Stay ahead of trends, sounds, formats, and platform shifts

• Quickly identify opportunities to merge trends nostalgia product—while possessing the editorial judgment to know which trends perfectly align with our brand and which ones to pass on.

• Turn everyday ideas into highly shareable, emotionally engaging content

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Content Planning & Execution

• Collaborate daily with the Head of Creative, Graphic Designer, and Content Creator

• Build and manage a structured content calendar using Sprout Social

• Oversee content from ideation → production → publishing

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Influencer & Collaboration Strategy

• Identify and partner with creators who align with nostalgic storytelling and viral content

• Build campaigns that amplify reach and authenticity

• Create moments that feel organic, not forced

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Performance & Analytics

• Track KPIs across all platforms and optimize based on performance

• Use insights to refine content strategy and double down on what works

• Continuously test new formats, hooks, and storytelling approaches

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Community Building

• Engage with followers in a way that builds connection and conversation

• Turn comments and interactions into content opportunities

• Build a passionate community around shared memories and experiences

• Leverage active social listening to monitor cultural conversations, track brand sentiment, and uncover untapped nostalgic moments our audience is already talking about.

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What We’re Looking For

• 3–5 years managing social media for a brand (CPG a plus)

• Deep understanding of TikTok, Instagram, and short-form content

• Proven ability to create or contribute to viral content

• Strong instinct for what triggers emotional engagement and nostalgia

• Experience working with influencers and managing partnerships

• Strong analytical mindset with experience tracking performance

• Highly organized and comfortable using tools like Sprout Social

• Creative, fast-moving, and culturally plugged in

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What Makes This Role Different

• You’re not just running social — you’re helping build a cultural voice

• Opportunity to define what “nostalgia” looks like for a new generation

• Work on brands that naturally spark emotional connection and sharing

• Be part of a fast-growing, highly creative, in-house team

• Real ability to create content that reaches millions

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Compensation & Benefits

• Competitive salary (based on experience)

• Performance-based bonus opportunities

• Work with a fast-growing, family-run company with national retail presence

• Creative, energetic, and collaborative work environment

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How to Apply

Please submit:

• Resume

• Links to accounts you’ve managed

• Examples of content or campaigns

• (Optional but encouraged) 2–3 nostalgic content ideas you’d create for Iconic Candy

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If you know how to turn memories into moments — and moments into viral content — we want to meet you.