What are the responsibilities and job description for the Digital Media Buyer position at ICON plc?
Digital Media Buyer - United States (Remote)
ICON plc is a world-leading healthcare intelligence and clinical research organization. We’re proud to foster an inclusive environment driving innovation and excellence, and we welcome you to join us on our mission to shape the future of clinical development
We have an incredible opportunity for a Digital Media Buyer to join ICON’s Patient Recruitment Solutions (PRS) digital team. The Digital Media Buyer is responsible for digital advertising material and campaign development, implementation, and reporting. They will work collaboratively with the Design, Copy, and Media team members to deliver patient-facing web content to facilitate impactful patient recruitment campaigns.
Location: United States (Remote)
What you will be doing:
- Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies
- Draft patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets
- Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies
- Produce reports and recommendations concerning current and future advertising and patient recruitment strategies
- Monitor and optimize the performance of all digital marketing campaigns and assess performance against goals (ROI and KPIs)
- Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets
- Assist in planning, implementing, and monitoring ongoing presence on social media platforms
- Liaise with media agencies and external vendors to support patient recruitment initiatives
Your profile:
- 3-5 years digital campaign set up & management experience
- Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify
- Experience in clinical trials and drug development space (preferred)
- Strong written and verbal communication skills
- Experience with Microsoft Office Suite, specifically with PowerPoint
- Bachelors degree
#LI-TP1
#LI-Remote
What ICON can offer you:
Our success depends on the quality of our people. That’s why we’ve made it a priority to build a diverse culture that rewards high performance and nurtures talent.
In addition to your competitive salary, ICON offers a range of additional benefits. Our benefits are designed to be competitive within each country and are focused on well-being and work life balance opportunities for you and your family.
Our benefits examples include:
- Various annual leave entitlements
- A range of health insurance offerings to suit you and your family’s needs.
- Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead.
- Global Employee Assistance Programme, TELUS Health, offering 24-hour access to a global network of over 80,000 independent specialised professionals who are there to support you and your family’s well-being.
- Life assurance
- Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidised travel passes, health assessments, among others.
Visit our
careers site
to read more about the benefits ICON offers.
At ICON, inclusion & belonging are fundamental to our culture and values. We’re dedicated to providing an inclusive and accessible environment for all candidates. ICON is committed to providing a workplace free of discrimination and harassment. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please let us know
Interested in the role, but unsure if you meet all of the requirements? We would encourage you to apply regardless – there’s every chance you’re exactly what we’re looking for here at ICON whether it is for this or other roles.
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