What are the responsibilities and job description for the Social Media Manager position at Iceland680?
About the project
Iceland 680 is a 12-runner, 60-hour relay covering ~680 km across Iceland. We’re forming the 2026 team and building awareness for our supporting charity, SEA LIFE TRUST (ocean protection; Beluga Whale Sanctuary in Iceland; Cornish Seal Sanctuary; plastic-free seas initiatives). This role drives recruiting/social, assists with assembling the full roster of 12 runners by April 2026, supports sponsorship outreach, and travels to Iceland in July 2026 to document the event and deliver a post-event media package.
Role type
• Contract (part-time, flexible; some evenings/weekends for run clubs)
• Location: Charlotte, NC metro (local presence strongly preferred)
• Term: Now → July 2026 (all participants must be obtained by April 2026)
Phased scope
Phase 1 — Recruiting & Social (Now → April 2026)
- Own social output & engagement (Instagram primary; cross-post to FB Groups/Strava): plan/post 1–2 reels/week 2–3 story sets/week; reply to DMs; move DMs → applications → intro calls.
- Attend local run clubs with the Event Director; pre-warm rooms with short “event tonight” posts; capture quick clips on site.
- Outreach: message local runners, club admins, and past endurance participants to book 15-minute intro calls.
- Convert topics/talking points from the Event Director into short verticals and story sets; integrate SEA LIFE TRUST narrative and CTAs using approved language/assets.
- Maintain a simple lead tracker (lead → call → deposit/contract) and share a weekly KPI snapshot.
- Support sponsorship outreach: identify prospects, send outreach, coordinate follow-ups.
Goal: assist with assembling a full roster of 12 runners (signed contracts deposits) by April 2026.
Phase 2 — Training & Simulation Coverage (May–June 2026)
- Light coverage of prep/training sessions (select long runs).
- Document a 24-hour dry-run simulation (capture recap).
- Maintain cadence (~1 reel/week stories) focused on behind-the-scenes, logistics, and team identity; continue sponsor/charity integration.
Phase 3 — Event Documentation in Iceland (July 2026)
- Travel to Iceland; capture on-site moments (handoffs, vans, night legs, landscape, BTS).
- Deliver the post-event media package within 30 days.
Post-event media deliverables
- 250 edited photos (≥24MP) covering team, handoffs, landscape, BTS.
- 30–50 vertical clips (9–20s) suitable for reels/stories.
- Delivery to shared drive within 30 days; usage: perpetual marketing rights for Iceland 680
Must-haves
- Comfortable editing short-form vertical video (phone-native is fine)
- Strong, concise writing for captions/DMs; confident messaging club admins and prospects
- Organized, responsive; energized by recruiting/community building
- Able to join evening run clubs around Charlotte 1–2×/week (as needed)
- Valid passport for July 2026 travel
Nice-to-haves: endurance event/run-club experience; simple graphic chops (progress bars/announcements); prior sponsor outreach.
Compensation & incentives (total target: $3,000, back-loaded)
- $300 — Launch Milestone (Phase 1): onboarding, first content calendar, run-club schedule, outreach templates live (within 2–3 weeks).
- $500 — Recruiting Progress (Phase 1): 6 runners with signed contracts deposits received.
- $1,000 — Team Completion (Phase 1): 12 runners with signed contracts deposits received by April 2026.
- $1,200 — Media Delivery (Phase 3): post-event package (250 photos 30–50 clips) delivered within 30 days of return.
Sponsorship & charity incentives
- Commission on closed sponsorships with proceeds (percentage/terms finalized at contracting; paid when funds clear).
- Optional charity activation bonus/commission for net-new donation partnerships sourced by the Coordinator (terms at contracting; paid when funds clear).
Event travel perk
If the full team is obtained (12 signed deposits by April 2026), the Coordinator’s trip to Iceland for event documentation will be covered (details/specs in contract).
How success is measured
- Weekly: qualified leads, calls booked, content output & engagement
- Cumulative: signed contracts deposits progressing toward 12 by April 2026
- Sponsor/charity outreach initiated and closed; accurate SEA LIFE TRUST storytelling
Independent contractor (1099): no W-2 and no employee benefits (no health, PTO, retirement, unemployment, or workers’ comp).
Taxes: you handle your own taxes. W-9 required before start; 1099-NEC issued as required.
Pay: milestone-based as listed; expenses reimbursed only if pre-approved.
Equipment/insurance: you provide your own gear/software and carry your own insurance.
Term: project-based through July 2026; at-will — either party may end with 7 days’ notice. Earned milestones to date will be paid.
Authority: no authority to bind the Organizer; follow brand/charity guidelines.
IP/Content: work-made-for-hire; if not, you assign all rights to the Organizer (portfolio use allowed with permission/credit).
How to apply
Send:
- Links to 2–3 short-form videos you’ve produced (reels/TikToks)
- A brief paragraph on how you’d get 10 qualified calls in a week
- Your availability (Charlotte evenings) earliest start date
- Apply via LinkedIn
- https://www.sealifetrust.org/en/
Equal opportunity: We welcome applicants of all backgrounds. If you’re excited by the mission and meet most requirements, we want to hear from you.
- Job Types: Part-time, Internship, Contract, Temporary