Director, B2B Content and Brand Strategy

Ibotta is seeking a Director of B2B Content & Brand Strategy to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. By joining us, you will be stepping into an exciting, dynamic role within our growing B2B Marketing team. As the owner of B2B content strategy and a primary B2B copywriter, you will translate brand priorities into actionable, platform-specific content and distribution strategies that drive awareness, deepen engagement, and deliver measurable business outcomes across owned, earned, and emerging channels. You are a storyteller, known to champion our brand voice and help define the strategy for how we use content to engage with prospects and clients. You will focus on creating engaging, data-driven, category-leader content that translates key insights into actionable takeaways for our audience.

This position is located in Denver, Colorado as a hybrid position, requiring 3 days in office. In-office hybrid days are Tuesday, Wednesday, and Thursday. Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

• The person in this role will report to the Head of Brand and work closely with them to ensure alignment with brand positioning and strategy.
• Own, develop, and execute a comprehensive B2B social media strategy (primarily LinkedIn, with other channels as needed) that drives awareness, education, and engagement. Manage the social content calendar and scheduling, ensuring content is optimized for platform best practices.
• Build high-quality, engaging B2B content that drives education and awareness of Ibotta’s core capabilities in relation to the CPG/Retail industry. This will include both long and short-form content such as case studies, thought leadership, social copy, blog posts, infographics, and videos.
• Develop a strategy for repurposing long-form thought leadership (e.g., whitepapers, data reports) into concise, attention-grabbing short-form content for distribution across social and email channels.
• Define and own ongoing content strategy, including editorial pillars, recurring series, seasonal narratives, and channel priorities aligned to business goals.
• Write marketing copy that reflects a consistent brand voice and adherence to internal style guidelines. Update existing content to enhance readability and relevance and optimize for search.
• Collaborate with cross-functional teams and subject matter experts to create thought-provoking and authoritative content.
• Conduct audits and industry research to influence content strategy recommendations across Ibotta’s B2B channels including web, newsletter, blog, Linkedin, sales collateral, and more.
• Monitor and report on the performance of all content, using key metrics (e.g., engagement, traffic), and make data-driven recommendations for optimization.
• Synthesize both qualitative and quantitative research to understand the “why” behind behavior, attitudes, and decision-making.
• Help develop content best practices & scalable processes based on proven results. Work with cross-functional teams on the ongoing development of Ibotta’s B2B content calendar.
• Champion new ways of working by integrating AI into the creative process. Explore and apply generative AI tools for design, imagery, video, and workflows; leading the team and company into the future of how creative work gets done.
• Jump in when needed — whether building out campaign visuals, refining copy, or polishing a presentation. Set the quality bar by showing, not just telling.
• Create case studies, thought leadership content, and brand narratives tailored to enterprise marketing decision-makers. Ensure our brand builds trust and credibility with senior business and marketing leaders.
• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere
  
  
  

What we are looking for:

• 6 years of creative leadership in B2B content marketing, with a focus on content strategy, editorial planning, and multi-channel storytelling.
• BA/BS degree or equivalent work experience.
• Portfolio demonstrating excellence in brand storytelling across digital, print, social, and video for different business personas. Must provide 2-3 relevant writing samples.
• Proven ability to lead and influence teams producing always-on content at scale while sustaining premium creative quality.
• Experience partnering with social/media teams and using performance insights to drive iteration.
• Proficiency in design tools (Adobe Creative Suite) and familiarity with modern content production workflows.
• Exceptional leadership, communication, and stakeholder management skills.
• Proven project management and organizational abilities; comfortable balancing long-range planning with fast-turn needs.
• Demonstrated experience in writing various types of long and short-form content such as white papers, social copy, blogs, e-books, and sales collateral.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail and grammar and the ability to transform complex information into clear, attention-grabbing content.
• Excellent organizational and time-management skills with the ability to manage multiple projects simultaneously.
• Team player with strong communication skills and the ability to collaborate effectively across teams.
• Self-starter and creative thinker who is always looking to improve upon existing processes and ways of working.
• Exceptional analytical skills with the ability to tell a compelling story and make actionable recommendations.
  
  
  

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
• Base compensation range: $145,000 - $160,000 Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.
• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• Applicants are accepted until the position is filled.
• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.
  
  
  

Recruiting Agency Notice

Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.

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