What are the responsibilities and job description for the Senior Technical Product Marketing Manager II position at IBM?
Introduction
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your Role And Responsibilities
About the Team The HashiCorp Portfolio and Platform Product Marketing Group at IBM is responsible for defining and communicating the value of our commercial offerings across multiple products and use cases. We translate complex technical capabilities into compelling narratives that resonate with technical decision makers, influencers, and practitioners. We build trusted relationships with our customers, enable internal field teams, and elevate HashiCorp's presence across campaigns, content, events, and digital experiences.
About the Role We are looking for a hands-on, technically curious, and creative Technical Product Marketing Manager (PMM) who brings a deep appreciation for both product and storytelling. You will work across teams to create high-impact product narratives, memorable event demos, and differentiated content that showcases how HashiCorp helps organizations innovate faster, more securely, and more efficiently.
This role is ideal for someone who loves translating technical value into compelling experiences, thrives on stage and in front of customers, and is energized by connecting product capabilities to business value. You’ll support our go-to-market motion with new stories and messages delivered through various assets that highlight how our commercial products unlock accelerated and secure innovation that delivers operational excellence.
Key Responsibilities
Bachelor's Degree
Required Technical And Professional Expertise
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your Role And Responsibilities
About the Team The HashiCorp Portfolio and Platform Product Marketing Group at IBM is responsible for defining and communicating the value of our commercial offerings across multiple products and use cases. We translate complex technical capabilities into compelling narratives that resonate with technical decision makers, influencers, and practitioners. We build trusted relationships with our customers, enable internal field teams, and elevate HashiCorp's presence across campaigns, content, events, and digital experiences.
About the Role We are looking for a hands-on, technically curious, and creative Technical Product Marketing Manager (PMM) who brings a deep appreciation for both product and storytelling. You will work across teams to create high-impact product narratives, memorable event demos, and differentiated content that showcases how HashiCorp helps organizations innovate faster, more securely, and more efficiently.
This role is ideal for someone who loves translating technical value into compelling experiences, thrives on stage and in front of customers, and is energized by connecting product capabilities to business value. You’ll support our go-to-market motion with new stories and messages delivered through various assets that highlight how our commercial products unlock accelerated and secure innovation that delivers operational excellence.
Key Responsibilities
- Collaborate with product management, engineering, and solutions marketing teams to deeply understand product capabilities and roadmap.
- Create and deliver technical, demo-rich experiences that support sellers, major events (e.g., HashiConf, AWS re:Invent, Microsoft Ignite), keynotes, and launches.
- Craft compelling technical narratives that align with HashiCorp’s value pillars (accelerate innovation, strengthen security, and optimize operations & ROI).
- Partner with campaigns and content teams to produce engaging product demos, blogs, videos, and web content.
- Act as a public evangelist and storyteller—supporting keynote presentations, webinars, and other digital experiences.
- Build scalable demo assets and content that can be reused by field teams, partners, and in self-service channels.
- Serve as a trusted voice for technical customers by helping translate feedback into messaging and product direction.
Bachelor's Degree
Required Technical And Professional Expertise
- 5 years in product marketing, developer advocacy, solutions engineering, or related technical marketing roles.
- Experience building and presenting product demos for technical audiences in a B2B enterprise setting.
- Strong storytelling skills and an ability to communicate clearly across different technical and business personas.
- Creativity and comfort building technical narratives that span cloud infrastructure, security, and/or ENT enabling developer tools.
- Excellent presentation and writing skills and confidence representing the company at events, with customers, and online.
- Demonstrated ability to collaborate across product, engineering, campaigns, sales, and enablement teams.
- Proficiency with Office 365 tools, especially PowerPoint, and ability to craft compelling visual narratives and quality executive-ready presentations.
- Proficiency with creating video narratives, storyboards, and leveraging video creation software to support both internal and external viewers.
- Hands-on experience with infrastructure-as-code, security automation, cloud platforms, or HashiCorp tools.
- Familiarity with developer workflows and CI/CD pipelines.
- Experience with ENT SaaS, Cloud Technologies, and CSPs
- A passion for technology and helping organizations mature and accelerate their operational and innovation capabilities by moving from individual tools to integrated solutions that empower users and platform teams while driving business growth.