Senior Marketing Data Analyst - HashiCorp

Introduction

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Your Role And Responsibilities

HashiCorp (an IBM company) is looking for a data centric Sr. Marketing Data Analyst to join the Marketing Ops and Intelligence team. This opportunity is ideal for someone with a strong attention to detail, general analytics background, and concrete understanding of the Marketing function of a SaaS company including Salesforce, Marketo, SQL, and Tableau experience.

The HashiCorp Marketing Ops and Intelligence team plays a pivotal role in ensuring the seamless and efficient functioning of our go-to-market business across various marketing domains. Our team is dedicated to operationalizing market strategy, refining processes, and providing comprehensive reporting for teams focused on user acquisition, pipeline development, and revenue generation. Serving as a key decision-making partner for the Marketing teams, we utilize data, insights, and forecasting to guide investment and resource allocation decisions. The Marketing Ops and Intelligence team operates in a cross-functional manner, fostering close collaboration with Marketing stakeholders to address long-term roadmaps and visions. Our ideal candidates are organized, process-oriented, and possess a proven track record of successfully delivering high-priority and high-impact initiatives in a fast paced environment.

Responsibilities

• General support for various Marketing domains
• Pulling existing reporting
• Making adjustments to meet changing business needs
• Support Demand Gen with ad hoc campaign cleanup/backfill requests. For example, backfills on ‘Acquisition Program’ for all Leads or campaign attribution details.
• Utilize SQL to make changes to our Snowflake data tables and view
• Use existing tables/views with additional requirements to add new fields using SQL logic
• Compile analytics for external reporting into visually appealing slides, dashboards or PDFs (to Sales/other groups within HashiCorp)
• Complete QA for our Tableau instance, dashboards, reporting and more
• Support stakeholders with Attribution reporting to inform ROI recommendations
• Help drive the operations behind our pipeline attribution project including:
• Campaign/membership backfills
• Lead source attribution reporting
• Campaign data synthesis
  

Preferred Education

Master's Degree

Required Technical And Professional Expertise

• BI Tool knowledge - Tableau - creating dashboards to support business stakeholders, QA existing instance for optimization
• Snowflake - basic understanding and comfortability writing queries that can be replicated in BI tools
• SQL - basic SQL queries, as well as strong working knowledge of view development to support tableau builds
• Salesforce - general knowledge as well as an understanding of back end objects to support system cleanup/backfill
• Marketo - understanding of how Marketo & Salesforce align; Marketo reporting
• Pipeline Attribution knowledge
• Process and detail oriented
• Analytical/systems thinking
• Problem solving/Strategic thinking
  
  

Preferred Technical And Professional Experience

• Familiarity with HashiCorp & IBM products and services