What are the responsibilities and job description for the Product Management Lead - API Management and iPaaS Market and Competitive Intelligence position at IBM?
Introduction
A career in IBM Software means you’ll be part of a team that transforms our customer’s challenges into industry-leading solutions.
We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world’s leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes.
IBM’s product and technology landscape includes Research, Software, and Infrastructure. Entering this domain positions you at the heart of IBM, where growth and innovation thrive.
Your Role And Responsibilities
IBM is seeking a Market Intelligence Product Manager to help shape IBM’s market point of view, strengthen competitive differentiation, and translate market, analyst, customer, and field insights into clear product and go-to-market actions. This role operates at the intersection of Product Management, Strategy, Analyst Relations, and Sales Enablement, and plays a critical role in guiding roadmap decisions, positioning, pricing, and GTM execution.
Market & Competitive Intelligence
None
Required Technical And Professional Expertise
A career in IBM Software means you’ll be part of a team that transforms our customer’s challenges into industry-leading solutions.
We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world’s leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes.
IBM’s product and technology landscape includes Research, Software, and Infrastructure. Entering this domain positions you at the heart of IBM, where growth and innovation thrive.
Your Role And Responsibilities
IBM is seeking a Market Intelligence Product Manager to help shape IBM’s market point of view, strengthen competitive differentiation, and translate market, analyst, customer, and field insights into clear product and go-to-market actions. This role operates at the intersection of Product Management, Strategy, Analyst Relations, and Sales Enablement, and plays a critical role in guiding roadmap decisions, positioning, pricing, and GTM execution.
Market & Competitive Intelligence
- Own continuous market intelligence across iPaaS, API Management, Event-Driven Architectures, B2B Integration, Managed File Transfer, and AI-powered integration.
- Track competitor strategies, offerings, pricing, GTM motions, and M&A activity; identify strengths, gaps, and market risks.
- Develop and maintain competitive battlecards, win/loss analyses, and objection-handling guidance for sellers and partners.
- Identify early signals of market shifts, emerging use cases, and disruptive trends.
- Systematically gather and analyze insights from customers, prospects, sellers, partners, and GSIs.
- Analyze win/loss data, deal reviews, trials, and field feedback to inform positioning and roadmap decisions.
- Ensure insights are weighted appropriately by persona (economic buyers, influencers, practitioners).
- Shape market-facing narratives and differentiated positioning for IBM webMethods Hybrid Integration.
- Influence pricing, packaging, and tiering decisions using market-backed insights.
- Partner with Outbound PM and Product Marketing teams to deliver high-impact GTM assets, including messaging frameworks, POVs, pitch decks, FAQs, and sales plays.
- Enable sales and partners with crisp, credible, and confident market intelligence.
- Closely track and formulate a Market PoV on AI/Agentic AI narratives that are evolving in the Market.
- Collaborate and contribute to IBM’s market POV on AI-enabled integration, AI gateways, agent orchestration, and secure AI consumption.
- Track competitor claims and capabilities related to GenAI and Agentic AI, separating substance from hype.
- Partner with Analyst Relations to support Gartner, Forrester, IDC, and other industry analyst engagements.
- Contribute to MQs, Waves, Critical Capabilities, and market share submissions with fact-based, differentiated inputs.
- Synthesize analyst feedback into actionable insights for Product, PMM, and GTM teams.
- Track analyst narratives and proactively influence IBM’s positioning.
None
Required Technical And Professional Expertise
- Proven track record of success in Product Management, GTM Product Management, or Product Marketing within enterprise B2B software
- Strong understanding of integration platforms, APIs, EDA, B2B integration, MFT, and hybrid/cloud architectures.
- Working knowledge of AI, GenAI, and emerging Agentic AI concepts and their enterprise impact.
- Proven ability to synthesize complex market data into clear insights and recommendations.
- Strong written and verbal communication skills with executive-level presence.
- Strong Background in enterprise integration, middleware, or SaaS platforms
- Experience working with or supporting analyst firms (Gartner, Forrester, IDC).
- Experience influencing pricing, packaging, or GTM strategy.
- Familiarity with global sales and partner ecosystems.