Growth Marketing Demand Strategist - US

Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your Role And Responsibilities

We’re looking for a US Demand Strategist for Growth Marketing to drive pipeline growth for our Automation product portfolio through high-impact omni-channel digital demand programs and targeted outbound account activation. In this role, you’ll own end-to-end marketing execution for persona and product-aligned journeys localizing and personalizing campaigns for the US market, optimizing channel mix, and partnering closely with Sales and Partners to accelerate lead-to-opportunity conversion.

Your Primary Responsibilities Will Include

• Develop Demand Generation Strategies: Design and execute demand generation strategies that deploy buyer journey narratives addressing buyer needs and wants, integrating inbound and outbound touches to syndicate marketing content effectively.
• Apply Analytics: Apply analytics to better profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey.
• Execute Campaigns: Dynamically adapt campaigns to deliver higher quality responses and improve conversion rates, using data-driven insights to inform marketing decisions.
• Collaborate on Marketing Objectives: Ensure marketing objectives are strategically aligned across the buyer's journey, working collaboratively with stakeholders to achieve business goals.
• Optimize Customer Experience: Design the end-to-end strategic customer experience using account- and technology-based marketing tactics, focusing on driving growth and delivering results.
  
  

Success Measures (KPIs)

You’ll be measured on your ability to deliver pipeline impact and conversion outcomes, including:

• Marketing responses and qualified leads
• Opportunity conversion to pipeline
• Lead velocity / lead aging and deal acceleration
• New pipeline creation targets (across all routes, aligned products, and segments)
• FY revenue target attainment
  
  

Preferred Education

Bachelor's Degree

Required Technical And Professional Expertise

• Demand Generation Strategy Development: Demonstrable experience with designing and executing modernized demand generation strategies that deploy buyer journey narratives addressing buyer needs and wants.
• Marketing Analytics Application: Experience with applying analytics to profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey.
• Integrated Marketing Execution: Experience with deploying integrated inbound and outbound marketing campaigns, adapting them to deliver higher quality responses and improve conversion rates. Experience collaborating cross-functionally with Paid Media, Web, Email/Automation, and Social teams to deliver campaign performance goals.
• Data-Driven Marketing: Experience with leveraging data-driven insights to inform strategic decisions and optimize marketing efforts.
• Account-Based Marketing: Experience with account- and technology-based marketing tactics, either across geographies or within a specific geography.
• Bachelor’s degree in Marketing or Business.
  
  

Preferred Technical And Professional Experience

• Data Analysis Tools: Exposure to data analysis tools and technologies to analyze campaign performance, track buyer behavior, and measure response rates. Experience with sales and marketing tools such as Salesforce and Marketo preferred.
• Content Creation Platforms: Exposure to content creation platforms to develop and distribute marketing content across various channels.
• Geographic Market Knowledge: Exposure to marketing strategies and tactics tailored to specific to US Market.