Client Voice Strategist

Introduction

The Client Experience organization creates and orchestrates a system of best-in-class experiences at every client touchpoint to generate pipeline, attract new clients, and increase loyalty and retention.

The Client Voice team uncovers, creates, and amplifies compelling client stories, with a focus on celebrating client outcomes in mutually beneficial environments. Through strategic, cross-functional collaboration, we ignite connection among the Client, Sales and Consulting teams and Marketing Communications to successfully create and showcase these meaningful experiences.

Your Role And Responsibilities

At IBM, we create stories and client experiences that matter to our audiences, move them to act and cut through the noise in the market. We believe that content is the best way to build relationships at scale and that stories must be creatively told, uniquely delivered, and useful.

IBM is looking for a Client Voice Strategist to help build connections across the business, empower a team to hunt for, elevate and position great stories from which we engage, inspire and progress clients, partners, and prospects to work with IBM.

In This Role, You Will

• Lead a focus area and collaborate cross-functionally to drive pipeline development among our highest priority use cases and client categories.
• Influence communications and marketing leadership to ensure client storytelling comes to life in various formats from brand-to-demand dependent upon desired outcomes for IBM and most importantly for our clients.
• Work across Marketing, Communications, Consulting and Sales to influence clients and partners to become external references and create content bringing stories to life.
• Identify great stories, how we accelerate the storytelling process and stay relevant in an ever evolving, highly competitive landscape.
• Apply deep curiosity to build an understanding of the market, target audiences and IBM’s offerings to help create the most compelling storytelling experiences.
  
  

Preferred Education

Master's Degree

Required Technical And Professional Expertise

• 5 years of experience in a client services or customer marketing role with progressive levels of seniority and responsibility.
• Strategic planning and presentation; excellent written and verbal communications.
• Excellent interpersonal, diplomatic and relationship building skills among both practitioner and Executive audiences.
• Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.
• Strong matrix and program management skills.
• Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.
  
  

Preferred Technical And Professional Experience

• Expertise in corporate client reference programs and content management workflows.
• Open-minded and constant learner: consistently expanding knowledge to gain new skills, apply new methodologies and develop expertise.
• Active listener, able to effectively absorb and apply professional knowledge to tasks quickly.
• Responsible team player demonstrating ownership and accountability.