Summary

The Communications & Social Media Specialist is responsible for assisting with the advancement of the Club’s internal and external marketing and communication initiatives through all forms of social media, graphic design, photography, and videography. The primary emphasis is on effective marketing through the use of social media, and the promotion of the Club internally and externally through various forms of media.

Essential Duties and Responsibilities

1. Creates a social media plan in partnership with all departments.
2. Posts daily social media content to all applicable channels including Facebook, X, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Vimeo, etc. to showcase the lifestyle of Ibis.
3. Assists with the maintenance of the public and private sides of clubatibis.com. Conducts weekly review of website to ensure it is updated as required by each department.
4. Assists with providing member and employee training for the use of The Club at Ibis mobile app, website, and social media.
5. Creates digital Club flyers and emails, and updates information to website.
6. Creates informational and educational videos for the membership.
7. Captures photos and video of Club events and activities as needed.
8. Tracks all social media marketing tools to determine return on investment and provides requested reports to the Director of Communications.
9. Assists with development and implementation of marketing materials to promote Club events and activities. Ensures adherence of Club’s image and identity standards.
10. Will act as a field marketer and cover real-time, on property, Club events for Ibis social media platforms, Club website and other communications as needed.

Other Functions

This position does not state or imply that the above are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested. All requirements are subject to possible modifications to reasonably accommodate individuals with a disability.

Supervisory Responsibility

This job has no supervisory responsibilities.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies.

• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.

• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

• Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.

• Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor's degree (B. A.) from four-year College or university; or one to two years related experience and/or training; or equivalent combination of education and experience.

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.  Ability to write routine reports and correspondence.  Ability to speak effectively before groups of customers or employees of organization.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Computer Skills

• Adobe Creative Suite, Microsoft Office, basic HTML knowledge
• SLR Digital Camera/GoPro
• Social Media for brand awareness
  • Knowledge of the Hootsuite platform, Facebook Ads Manager, and Facebook Business Manager
• Working knowledge of SEO and web traffic metrics

Certificates, Licenses, Registrations

• Valid driver’s license

Other Skills and Abilities

• Excellent interpersonal skills and communication skills.
• Works well in a team environment.
• Professional appearance and demeanor. Represents the Club with the upmost professionalism at all times.
• Excellent attention to detail.
• Ability to interact with a diverse group of people.

Other Qualifications

• Must be able to work flexible schedule which may include weekends and evenings, and may change week to week.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to climb or balance. The employee is occasionally required to stand; walk; sit and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.