What are the responsibilities and job description for the Social Media Specialist position at IAPP?
Job Summary
The Social Media Specialist is responsible for developing and executing IAPP’s social media strategy under the guidance of the Communications Director. This role ensures brand consistency, audience engagement, and measurable growth across all social platforms, primarily LinkedIn and Instagram, with occasional Facebook posting. The Social Media Specialist will manage content creation, community engagement, analytics, and campaign execution to support organizational goals.
Essential Duties and Responsibilities
- Stay updated on social media trends, platform updates, hashtags, and relevant news in our field (privacy, AI governance etc).
- Highly creative with a strong ability to develop engaging content.
- Experience with graphic design tools and video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, Canva or similar).
- Strategize and implement a comprehensive social media plan, including campaigns aligned with business initiatives.
- Set social media goals and regularly report performance with key learnings.
- Manage and organize daily/monthly social media content calendar.
- Create, curate, and publish high-quality, timely content across platforms.
- Generate, support, and execute LinkedIn Live broadcasts.
- Facilitate online conversations and respond in real time to queries across platforms.
- Serve as liaison between all IAPP teams to ensure appropriate items are promoted on social media.
- Monitor social media competitors and industry benchmarks.
- Track, analyze, and report social media metrics quarterly and annually.
- Use Google Analytics and tracking links to measure content performance and optimize strategy.
- Work closely and regularly with content, marketing, and creative services teams to ensure integrated messaging.
- Additional duties as assigned
Minimum Qualifications
Education and/or Experience
- Bachelor’s degree in communications or related field; and up to one year related experience and/or training; or equivalent combination of education and experience
- Preferred two years of social media experience with proven track record of strong project management and organizational skills
- Proficient in MS Office applications
- Experience in multiple social media management platforms such as Sprout, Canva, Illustrator or similar
- In depth knowledge of SEO, keyword research and Google Analytics
Work Environment
At the IAPP, we value in-person connections fueled by fun, excellence, and communication. To align with this value, we have a hybrid work environment that allows for two remote days and three days in our Portsmouth, NH office.
About the IAPP
The IAPP is the largest and most comprehensive global information privacy community and resource. Founded in 2000, the IAPP is a not-for-profit organization that helps define, promote and improve the privacy profession. More information about the IAPP is available at iapp.org.
What We Offer
Working at the IAPP is an opportunity like no other. In addition to a competitive compensation package including base salary, bonus and a full range of benefits, the IAPP offers a creative, supportive and flexible environment. Other perks include casual dress, a dog-friendly office, summer hours, and sabbaticals after seven years of service. We work in a “get-stuff-done” culture that values respect, personal and professional growth, and an entrepreneurial attitude. We have been named to Business NH Magazine’s Hall of Fame for “Best Small Companies to Work for in NH.”
Want to be part of our dynamic and rapidly growing organization? View more information about all of our open positions on our website: iapp.org/careers.