What are the responsibilities and job description for the SEO & Website Manager position at ians?
SEO & Website Manager
Role Overview
We are looking for an SEO & Website Manager to manage the performance, governance, and evolution of our website as a primary growth and demand engine. This role sits at the intersection of content, SEO, user experience, and analytics—ensuring our site is discoverable, high-performing, and continuously optimized for both human users and AI-driven search.
You will act as the central point of accountability for the website, managing day-to-day updates while leading ongoing optimization initiatives that improve engagement, and conversion. This role blends strategic thinking with hands-on execution in a high-trust, expert-led environment.
This role requires a minimum of 2 days in the Boston, MA office
$88,000 - $110,000 bonus
Key Responsibilities
- SEO & Discoverability
- Develop and execute a comprehensive SEO strategy aligned with business and growth objectives across technical, on-page, and content optimization
- Coordinate keyword research and content optimization across product, persona, and industry pages
- Optimize content and site structure for emerging AI‑driven discovery (e.g., entity‑based search, generative results, and expert attribution)
- Optimize for authority, trust, and expert credibility—not just volume
- Monitor keyword rankings, organic traffic trends, and search performance opportunities
- Collaborate with the content marketing team to ensure all content is optimized for search
- Conduct site audits, identify and resolve technical SEO issues related to crawlability, indexing, site speed, structured data, and internal linking
- Conversion & User Experience Optimization
- Optimize landing pages, forms, and CTAs to improve conversion rates
- Design and run A/B tests, iterating based on performance data
- Analyze and improve user journeys to reduce friction and increase engagement
- Web Projects & Continuous Improvement
- Draft, optimize, and structure website pages in collaboration with content and subject‑matter experts.
- Lead site enhancements such as:
- Optimizing for AI search and discoverability
- Improving navigation
- Implementing and managing content ungating strategies
- Adding and maintaining dynamic content experiences
- Manage multiple website initiatives simultaneously, owning execution from concept through launch
- Analytics & Reporting
- Own web analytics, including GA4, dashboards, and core KPIs
- Translate performance data into clear, actionable insights and recommendations
- Regularly report website performance and optimization opportunities to stakeholders
- Content Management & Governance
- Design and maintain scalable content and information architecture across products, personas, industries, and capabilities
- Publish, update, and retire website content to ensure accuracy, relevance, and consistency
- Maintain clear content governance standards, including ownership, review cycles, and lifecycle management
- Ensure site content aligns with brand, messaging, and compliance requirements
- Ensure website content and structure support SEO best practices
- Cross-Functional Coordination
- Serve as the central point of contact for all website marketing-related requests
- Prioritize and manage requests from marketing, product, events, and content teams
- Align stakeholders on timelines, tradeoffs, and impact
Qualifications & Experience
- 5 years of experience managing SEO strategy & websites with a strong focus on demand gen optimization
- Hands-on experience with GA4, SEO tools (e.g., Google Search Console, Ahrefs, SEMrush), and CMS platforms
- Strong understanding of modern SEO, including AI-driven search and content discovery
- Proven ability to optimize conversion funnels and user experience
- Comfortable balancing strategic planning with hands-on execution
- Strong communication skills and experience working cross-functionally
- Comfortable presenting insights and recommendations to senior stakeholders
What Success Looks Like
- Increased organic visibility and high-intent traffic
- Improved conversion rates and user engagement across key pages
- Clear, actionable reporting that informs business decisions
- A well-governed, high-performing website that scales with the business
- The website’s primary role is to drive qualified engagement with IANS research, advisory, and events—converting senior security leaders, not casual traffic
- Clear alignment between website structure, product strategy, and how CISOs evaluate IANS.