Director, Experience Center

Lead the Evolution of Consumer Experience in a Digital-First World

The Interactive Advertising Bureau (IAB) is seeking a Director for its Experience Center—a role dedicated to shaping the future of how brands, platforms, and consumers engage through emerging experiences.

The Experience Center is where innovation meets strategy. Focused on platforms like gaming, immersive technology, AR/VR, and the creator economy, this Center explores what’s next and creates actionable guidance for the ecosystem. In this role, you’ll drive collaboration across companies and disciplines, guide industry thought leadership, and facilitate programs that help marketers, tech platforms, and content creators thrive in evolving environments.

If you're a strategic thinker, skilled communicator, and passionate about the intersection of technology, creativity, and culture, this role offers the rare chance to define the playbook for what’s next.

What You’ll Do

Set the Strategic Vision

• Help develop and execute the strategic roadmap for the Experience Center in partnership with the VP, aligning on high-impact priorities across gaming, immersive experiences, and the creator economy.
• Identify trends, friction points, and opportunities where cross-industry collaboration and thought leadership can unlock value and accelerate innovation.
• Translate insights into compelling projects—from guidelines and best practices to market research, education, and executive engagement.

Drive Industry Engagement & Collaboration

• Lead member-based working groups and committees, uniting diverse stakeholders to build consensus and co-create solutions around emerging platforms.
• Plan and facilitate town halls, workshops, and strategy sessions, ranging from 10 to 100 participants, both virtually and in person.
• Serve as a trusted facilitator who can guide senior leaders through complex conversations and drive alignment on next steps.

Create & Share Insightful Content

• Author or contribute to high-impact thought leadership, including whitepapers, best practices documents, blogs, decks, and public-facing presentations.
• Partner with internal teams on research studies and standards development that support Center objectives.
• Represent the Experience Center at industry events, working sessions, and internal activations.

Support Execution & Operational Success

• Work cross-functionally with teams focused on research, events, standards, and education to bring Experience Center initiatives to life.
• Oversee committee operations and project timelines to ensure Center goals are met with excellence and efficiency.
• Manage content and strategy integration into broader organizational tentpoles such as flagship events, leadership forums, and campaigns.

Who You Are

• You have a minimum of 4 years of experience in business strategy, innovation, product marketing, partnerships, or thought leadership in a digital-first, tech-forward environment.
• You have strong subject matter fluency in one or more of the following: gaming, AR/VR, emerging tech platforms, immersive technology, content creator ecosystems, or immersive brand experiences.
• You're a strategic communicator who can take complex ideas and turn them into clear, engaging narratives—verbally, visually, and in writing.
• You're confident facilitating groups of senior stakeholders, balancing diverse perspectives while moving conversations toward alignment and action.
• You have exceptional project management skills and enjoy leading cross-functional initiatives from concept to completion.
• You understand the broader digital media and advertising landscape—and are energized by the future of consumer engagement.

Bonus Points If You Have

• Experience working in a trade group, media organization, tech platform, or agency environment.
• Familiarity with frameworks and standards that support industry alignment or best practice creation.
• A track record of thought leadership via published work, public speaking, or workshop facilitation.
• A graduate degree in business, media innovation, strategy, or related fields.

Why This Role Stands Out

• Industry Impact: Help shape the next chapter of audience engagement across platforms people love and use daily.
• Cross-Sector Collaboration: Work with leaders across media, gaming, tech, and content to solve real industry challenges.
• Thought Leadership with Purpose: Your ideas won’t just inspire—they’ll influence product roadmaps, marketing investments, and industry-wide decisions.
• Growth & Visibility: Be part of a high-profile, high-impact function with access to executives, partners, and the future of the industry.

Why You'll Love IAB:

• We team up and we work with experts in the industry. We can promise you'll work with some of the industry's most innovative and interesting people. We work hard, and we have fun too. We care deeply about our work and each other.
• We are purposeful, strategic, and mindful with our decisions, words, and behaviors.
• Everybody sweeps. No task is ever too small for our team. We sweat the details and are not afraid to get our hands dirty.
• We lead the future together and cultivate the action mindset to create it.
• We cultivate curiosity, take risks, learn by doing, and reward future thinking.
• We encourage all voices. Everyone is welcome and encouraged to share their thoughts and ideas. We embrace the idea that debate is healthy and know that an impassioned discourse leads to our best results.
• We stay hungry. We look for the most complex challenges and tasks and once we master them, we look for the next one. We celebrate our victories and are always excited for tomorrow, knowing "good enough" is never really "good enough."

Our Mission:

"At IAB, our mission is to empower the media and marketing industries to thrive in the digital economy."

Our Core Values:

• bCourageous: We embrace the unknown and navigate uncharted waters with confidence. We’re not afraid to take bold steps, challenge the status quo, and turn obstacles into opportunities. At IAB, courage is our compass.
• bCurious: Curiosity fuels our innovation. We’re relentless in our pursuit of knowledge, always asking “why” and “what if.” Curiosity opens doors to new ideas, and at IAB, those doors are always wide open.
• bCollaborative: We understand that magic happens when we come together. Collaboration is in our DNA, and we thrive on the diverse perspectives and ideas that our team brings. Together, we create solutions that break boundaries.
• bCommitted: Our dedication knows no bounds. We’re committed to our mission and each other, going the extra mile to achieve our goals. Our unwavering commitment is the backbone of our success.

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB is a proud equal-opportunity employer. We are a drug-free EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.

For more information, please visit https://www.iab.com