What are the responsibilities and job description for the Design Director position at IA Interior Architects?
Design Director, Repositioning — IA
At IA Interior Architects, the Design Director sets a clear vision for design excellence and leads the studio in delivering innovative, high-performing environments. This role partners closely with clients, project teams, and firm leadership to translate business and human needs into design solutions that are strategic, aspirational, and executable.
The ideal candidate is a strong conceptual thinker with deep experience translating business shifts into compelling visual and narrative systems. You will lead multidisciplinary teams through complex engagements spanning brand strategy, identity, digital experience, campaigns, and organizational storytelling.
This is a leadership role for someone who thrives in ambiguity, can shape vision from insight, and knows how to move both clients and creative teams toward bold, cohesive outcomes.
Lead Repositioning Engagements
At IA Interior Architects, the Design Director sets a clear vision for design excellence and leads the studio in delivering innovative, high-performing environments. This role partners closely with clients, project teams, and firm leadership to translate business and human needs into design solutions that are strategic, aspirational, and executable.
The ideal candidate is a strong conceptual thinker with deep experience translating business shifts into compelling visual and narrative systems. You will lead multidisciplinary teams through complex engagements spanning brand strategy, identity, digital experience, campaigns, and organizational storytelling.
This is a leadership role for someone who thrives in ambiguity, can shape vision from insight, and knows how to move both clients and creative teams toward bold, cohesive outcomes.
Lead Repositioning Engagements
- Direct creative strategy and design execution for brand repositioning initiatives across industries
- Translate market shifts, audience insights, and business goals into clear creative direction
- Build scalable identity systems, messaging frameworks, and experience concepts that reflect a renewed market position
- Guide organizations through periods of reinvention, growth, acquisition, or category change
- Set the creative standard across identity, digital, motion, presentation, campaign, and experiential work
- Lead critique, mentorship, and creative development across design teams
- Ensure strategic alignment and craft excellence from concept through delivery
- Push teams toward distinctive, future-facing solutions rather than incremental updates
- Collaborate closely with strategists, writers, researchers, and executive leadership
- Participate in workshops, stakeholder interviews, and executive presentations
- Help shape client narratives and facilitate alignment across senior decision-makers
- Contribute to IA’s evolving point of view around transformation, brand systems, and design leadership
- Present work confidently and persuasively to executive-level audiences
- Lead complex conversations around change, differentiation, and organizational identity
- Balance ambition with pragmatism while maintaining a high creative bar
- Act as a trusted advisor throughout the engagement lifecycle
- 8–12 years in brand, design, creative direction, or experience design roles
- Proven leadership on repositioning, rebrand, transformation, or modernization initiatives
- Strong portfolio demonstrating strategic thinking and systems-oriented design work
- Experience leading multidisciplinary teams and managing senior client relationships
- Exceptional visual design and creative direction abilities
- Strong understanding of brand architecture, storytelling, and experience systems
- Ability to connect business strategy with design execution
- Excellent presentation, facilitation, and communication skills
- Comfort navigating ambiguity and leading through evolving client environments
- Curious, strategic, and highly collaborative
- Comfortable challenging assumptions and reframing problems
- Passionate about helping organizations evolve meaningfully
- Systems thinker with strong creative instincts
- Energized by shaping new categories, narratives, and experiences