What are the responsibilities and job description for the Omnichannel Campaign Strategist position at i2Vision, Inc.?
Company Description
At i2Vision, Inc., we specialize in transforming complex scientific concepts into clear and impactful solutions. Our expertise spans from medical strategy to innovative storytelling, enabling us to effectively engage healthcare professionals and patients. By combining strategic insights and creative excellence, we empower our partners to communicate their vision confidently. We are passionate about making a meaningful impact in the healthcare industry and partnering with organizations to deliver exceptional solutions.
Role Description
This is a full-time, on-site role in San Diego, CA, for an Omnichannel Campaign Strategist. The individual in this role will be responsible for planning, executing, and optimizing integrated marketing campaigns across multiple channels. Key responsibilities include conducting audience research, defining target strategies, managing content creation, analyzing campaign performance, and collaborating closely with cross-functional teams. The strategist will play a pivotal role in ensuring cohesive messaging and achieving marketing objectives through data-driven insights and innovative approaches.
Qualifications
- Expertise in campaign planning, implementation, and optimization
- Strong understanding of audience segmentation and targeting
- Proven ability to analyze campaign performance and generate insights
- Proficiency in marketing automation platforms and CRM tools
- Exceptional written and verbal communication skills
- Multitasking abilities to manage multiple campaigns effectively
- Experience with digital marketing channels and tools, as well as familiarity with SEO and SEM
- Bachelor's degree in Marketing, Business Administration, or a related field