Group Account Director - Promo

Position Summary

The Group Account Director / Launch Lead is responsible for leading the strategic planning, execution, and commercialization support of new pharmaceutical product launches on behalf of a healthcare advertising agency client. This role serves as the primary agency lead and trusted partner to pharmaceutical brand teams, overseeing cross-functional teams to deliver integrated launch campaigns across HCP, patient, payer, and digital channels.

The ideal candidate combines deep healthcare/pharmaceutical marketing expertise with strong leadership, operational execution, and client management skills. This individual thrives in a fast-paced agency environment and can successfully manage complex launch timelines, multiple stakeholders, regulatory considerations, and high-visibility deliverables.

Key Responsibilities

Launch Strategy & Commercialization

· Lead end-to-end launch planning for pharmaceutical brands from pre-launch through commercialization

· Partner with client brand teams to develop launch strategy, positioning, messaging, and integrated campaign plans

· Translate clinical data and market insights into compelling marketing and communication strategies

· Develop launch roadmaps, tactical plans, and go-to-market strategies aligned with commercial objectives

· Support disease awareness, branded, and unbranded campaign development across multiple stakeholder audiences

Client Leadership & Relationship Management

· Serve as the primary point of contact for pharmaceutical clients and internal agency resources

· Build trusted relationships with client stakeholders including marketing, medical affairs, market access, legal/regulatory, and commercial operations

· Lead client meetings, strategic discussions (working with Strategic Leads), presentations, and status communications

· Anticipate client needs and proactively recommend strategic solutions and opportunities

· Ensure high client satisfaction, retention, and account growth

Integrated Campaign Execution

Oversee development and execution of omnichannel launch campaigns, including:

• HCP promotion
• Patient education
• Digital and social media
• Speaker programs
• Congress support
• Sales enablement tools
• Website and CRM campaigns
• Market access and payer materials
• Manage agency timelines, deliverables, budgets, and resource allocation to ensure successful launch execution
• Coordinate with creative, strategy, medical, digital, production, media, analytics, and project management teams

Medical, Legal & Regulatory Coordination

· Ensure all materials comply with FDA regulations, OPDP guidelines, and client MLR review processes

· Collaborate with medical and regulatory teams to ensure scientific accuracy and compliance

· Guide teams through MLR submission and approval processes efficiently and effectively

· Maintain awareness of evolving pharmaceutical advertising regulations and industry trends

Brand Strategy & Market Insights

· Analyze market dynamics, competitive landscape, and customer insights to inform launch strategy (working with Strategic Lead)

· Support positioning, segmentation, and messaging development

· Monitor launch KPIs and recommend strategic adjustments as needed

Qualifications

· Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or related field

· 8–12 years of healthcare/pharmaceutical advertising agency experience

· Proven experience leading pharmaceutical product launches

· Strong understanding of FDA regulations, MLR processes, and pharmaceutical commercialization

· Experience supporting HCP and patient marketing initiatives across multiple channels

· Ability to manage complex projects and multiple stakeholders simultaneously

· Strong strategic thinking, presentation, and client management skills

Preferred Experience

· Experience launching specialty, rare disease, oncology, ophthalmology, or biologic products preferred

· Experience with omnichannel marketing and digital transformation initiatives

· Prior management or team leadership experience

· MBA or advanced degree a plus

Skills & Competencies

· Strategic and commercial mindset

· Strong leadership and executive presence

· Exceptional communication and presentation skills

· High attention to detail and operational excellence

· Ability to thrive in fast-paced, deadline-driven environments

· Collaborative, proactive, and solutions-oriented approach