What are the responsibilities and job description for the Sr. Group Mgr., Emerging Platforms & Social Media Marketing position at Hyundai Motor Company?
At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.
It’s time you rethink what you expect from an employer.
At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.
WORK MODEL
What You Will Do
The Sr. Group Manager, Emerging Platforms & Social Media Marketing is responsible for Hyundai’s social media vision, strategy, and execution across established and emerging platforms. This role provides strategic leadership to the HMA Social Marketing team, manages large-scale integrated campaigns, and ensures Hyundai’s social presence delivers measurable business impact. The position will establish Hyundai as a challenger brand in the digital space, strengthen customer engagement, and translate cultural insights into breakthrough marketing that supports Hyundai’s business and brand goals.
How You Will Make An Impact
Strategic Leadership & Brand Alignment
Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.
Other Details
Physical requirements: Normal office duties
Travel: Domestic and International travel will be required (up to 25%)
Occasional night & weekend work
Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.
It’s time you rethink what you expect from an employer.
At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.
WORK MODEL
What You Will Do
The Sr. Group Manager, Emerging Platforms & Social Media Marketing is responsible for Hyundai’s social media vision, strategy, and execution across established and emerging platforms. This role provides strategic leadership to the HMA Social Marketing team, manages large-scale integrated campaigns, and ensures Hyundai’s social presence delivers measurable business impact. The position will establish Hyundai as a challenger brand in the digital space, strengthen customer engagement, and translate cultural insights into breakthrough marketing that supports Hyundai’s business and brand goals.
How You Will Make An Impact
Strategic Leadership & Brand Alignment
- Lead the overarching Hyundai social strategy across all platforms, ensuring alignment with corporate priorities and KPIs.
- Evaluate and activate emerging platforms, technologies, and partnerships to keep Hyundai at the forefront of digital culture.
- Ensure consistent Hyundai brand narrative, voice, and tone across all social initiatives.
- Develop and approve strategic communications briefs for social marketing campaigns, clearly outlining objectives, deliverables, and success metrics.
- Oversee integrated campaigns with internal teams and external agency partners to ensure creative excellence and executional consistency.
- Drive development of social-first creative concepts for vehicle launches, tentpoles, and brand campaigns.
- Lead budgeting and resource allocation for social media and emerging platform initiatives.
- Ensure efficient use of resources across the social team and agency partners to maximize impact and scalability.
- Provide regular updates to senior leadership on performance, platform innovations, and industry trends.
- Translate data and insights into actionable recommendations that inform broader brand and business strategy.
- Manage and mentor the HMA Social Marketing team, ensuring a culture of collaboration, creativity, and high performance.
- Foster cross-team alignment and provide clear guidance to deliver work efficiently and effectively.
- Bachelor’s degree required.
- Master’s degree a plus.
- Ten plus years of social media and community growth experience required.
- At least five years of experience managing direct reports and agency workflow required.
- At least five years of experience within the automotive industry a plus.
- Agency and or/ related client-side experience a plus.
- Challenger brand experience a plus.
- Ability to manage high-paced environment with multiple projects and agency personnel.
- Ability to develop strategy and implementation plans for new projects/initiatives.
- Ability to distill big conceptual ideas into actionable marketing initiatives.
- Diplomatic and collaborative attitude, able to motivate partners to meet and exceed business expectations.
- Ability to work on multiple projects simultaneously.
- Compensation Range: $137,025 - $203,000 annual base salary
- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
- Holiday Pay - the company shuts down with pay between Christmas and New Years.
- Vacation and sick time off
- Healthcare insurance (medical, dental, and vision)
- 401(K) company match
- Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
- Basic life insurance, short- and long-term disability
- Mental health, wellbeing, and employee assistance program
- Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)
Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.
Other Details
Physical requirements: Normal office duties
Travel: Domestic and International travel will be required (up to 25%)
Occasional night & weekend work
Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.
Salary : $137,025 - $203,000
