Event Marketing Manager

About HYH America

HYH America Inc. is a U.S.-based subsidiary of hy Co., Ltd., a South Korean leader in fermented dairy, functional beverages, and health-focused nutrition with over 50 years of innovation. Building on hy's legacy of pioneering wellness solutions for millions of households, HYH America represents the company's strategic expansion into the United States market.

More than a product-driven business, HYH America is a purpose-led venture committed to shaping everyday lifestyles. Our mission is to inspire Healthier Habits and Happier Cultures, bringing together thoughtfully crafted wellness products, community, and cultural experiences to create a more balanced and joyful way of living. Through health innovation, authentic collaborations, and culturally relevant engagement, HYH America is redefining how wellness is experienced across America and beyond.

Position Overview

HYH America is looking for a highly strategic and execution-driven Events Marketing Manager to lead experiential marketing initiatives in the U.S. market. This role is responsible for defining event strategy, managing execution, and delivering measurable business impact across consumer and trade events. The ideal candidate will bring a strong point of view on why events matter, how to design them for impact, and how to measure ROI, while owning execution end-to-end.

This position requires a leader who can translate business and brand objectives into high-impact experiences, including large-scale events, performances, retail activations, and immersive consumer experiences.

Key Responsibilities

Event Strategy & Ownership

• Define and lead event and experiential marketing strategy aligned with brand, product, and commercial objectives
• Clearly articulate the purpose, role, and expected impact of each event
• Identify and prioritize opportunities across consumer events, performances, trade shows, and retail activations
• Develop annual event roadmap, planning cadence, and execution calendar

ROI-Driven Planning & Performance Management

• Establish clear KPIs and success metrics for all events
• Define and manage event budgets with ROI accountability
• Develop frameworks to measure:
• Brand impact
• Consumer engagement
• Sales and conversion impact
• Deliver post-event analysis and actionable insights
• Continuously optimize event strategy based on performance

End-to-End Execution & Operations

• Own full lifecycle of events, including:
• Concept development
• Scheduling and timeline management
• Vendor and agency coordination
• On-site execution
• Ensure all events are delivered on time, on budget, and at high quality standards
• Manage complex event logistics and multi-stakeholder coordination

Experiential Design & Consumer Engagement

• Design and deliver immersive brand experiences including:
• Booth activations
• Consumer experience zones
• Sampling and product engagement
• Translate brand and product strategies into compelling, experience-driven storytelling
• Ensure events are engaging, shareable, and culturally relevant

Large-Scale Event & Performance Management

• Plan and execute large-scale events, including performances and stage-based activations
• Manage production elements such as:
• Stage design
• Talent coordination
• Show flow and run-of-show execution
• Ensure seamless integration between entertainment and brand experience

Cross-Functional Leadership

• Partner with Marketing, Sales, Product, and external agencies
• Align event strategy with product launches, campaigns, and retail initiatives
• Act as a key person driving execution alignment across teams

Budget & Vendor Management

• Vendor sourcing, negotiation, and relationship management
• Manage contracts, timelines, and performance of agencies and partners
• Ensure cost efficiency while maximizing event impact and quality

Qualifications

Required

• Bachelor's degree or higher in Marketing, Business, Communications, or a related field
• 7 years of experience in Event Management, Experiential Marketing, or Brand Marketing
• Proven track record leading both the strategy and hands-on execution of events end-to-end
• Strong experience managing large-scale events, performances, or stage-based productions
• Strong strategic thinking with the ability to define the "why" behind each event and tie it to business objectives
• Proven ability to plan, execute, and optimize events with clear ROI accountability
• Strong project management skills with the ability to manage multiple events and timelines simultaneously
• Ability to manage complex logistics and coordinate effectively across cross-functional teams
• Deep understanding of consumer engagement principles and experiential marketing design

Preferred

• Background in CPG, food & beverage, or consumer lifestyle brands
• Experience producing large-scale consumer events, live performances, and booth activations
• Experience designing immersive consumer experiences
• Experience working with agencies, production vendors, and talent management
• Familiarity with K-pop, Korean culture, or culturally driven consumer engagement is a strong plus
• Fluency in Korean preferred but not required

Work Environment

This is a fully on-site position based at our Irvine, CA office, Monday through Friday. The role may also require schedule flexibility to support collaboration with HYH's Korea headquarters across time zones.

Compensation & Benefits

The base salary range for this position is $80,000 – $120,000 per year, commensurate with experience, qualifications, and demonstrated expertise.

In accordance with California law (SB 1162), HYH America provides pay transparency for all open positions. Final compensation will be determined based on the candidate's relevant work experience, skill set, and alignment with the role requirements.

HYH America offers a competitive benefits package, including company-paid medical coverage (100% of employee premiums, with 20% employer contribution for eligible dependents), 12 days of accrued PTO per year, and 11 company-designated paid holidays.

Equal Opportunity Statement

HYH America is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.