What are the responsibilities and job description for the Trade & Channel Marketing Manager position at HydroPeptide?
Description
We're looking for a commercially minded Trade & Channel Marketing Manager to own the marketing strategy and execution that drives sell-through across our professional and wholesale channels. You'll be the connective tissue between the brand and our network of spas, medical aesthetics practices, plastic surgery offices, and international distributors — ensuring they have the tools, content, education support, and promotional programs they need to grow our business. This role sits at the intersection of sales enablement, brand marketing, and partner success, and requires someone who understands both the clinical language of aesthetic professionals and the commercial realities of a B2B sales environment.
Key Details
Trade Marketing Strategy & Programs
Qualifications
$115,000 - $125,000
We're looking for a commercially minded Trade & Channel Marketing Manager to own the marketing strategy and execution that drives sell-through across our professional and wholesale channels. You'll be the connective tissue between the brand and our network of spas, medical aesthetics practices, plastic surgery offices, and international distributors — ensuring they have the tools, content, education support, and promotional programs they need to grow our business. This role sits at the intersection of sales enablement, brand marketing, and partner success, and requires someone who understands both the clinical language of aesthetic professionals and the commercial realities of a B2B sales environment.
Key Details
- Where?You’ll?Work:?Hybrid – this role will work from our head office 3 days/week and from home the remainder. However, additional on-site presence may be required to support team collaboration, meetings, and other business needs.
- Your Hours:? Full-Time working typical Pacific Time business hours will require some flexibility including evenings & weekends on occasion.
- Physical Demands:?This role primarily involves computer and desk-based work but may occasionally require standing for extended periods.
- Travel Expectations: Occasional travel (~15%) to national sales events and trade shows.
- Compensation: $115,000 - $125,000 with annual bonus potential
Trade Marketing Strategy & Programs
- Develop and execute trade marketing plans that drive product adoption, reorder rates, and revenue growth across spa, medical aesthetics, and wholesale channels
- Build seasonal promotional programs, incentive structures, and co-marketing opportunities tailored to professional account needs
- Own the professional new launch go-to-market process — coordinating assets, training materials, sampling, and sell-in support in partnership with sales and education teams
- Develop channel-specific merchandising strategies including treatment menu support, in-suite retail placement, and professional display programs
- Create and maintain a robust library of trade sales tools: sell sheets, category stories, competitive positioning, ROI calculators, and objection handling guides
- Partner with the sales team to develop account-specific marketing support for key accounts and distributor partners
- Develop onboarding marketing materials for new professional accounts to accelerate early adoption and first reorder
- Support distributor partners with localized marketing assets, training decks, and co-branded materials
- Own professional channel email marketing in partnership with digital operations — including campaign strategy, segmentation, and performance
- Manage trade-facing content across the professional portal, printed collateral, and event materials
- Maintain a consistent brand voice that bridges luxury skincare positioning with clinical credibility
- Manage trade show and industry event strategies including ASCP, IECSC, AmSpa, and relevant regional shows
- Oversee booth concept, asset production, sampling strategy, and lead follow-up coordination
- Identify sponsorship and partnership opportunities within the aesthetic professional community
- Track and report on trade marketing program performance, including sell-through lift, account engagement, and reorder impact
- Monitor competitive activity within the professional channel and provide regular market intelligence to leadership
- Work with sales and finance to support channel forecasting and promotional ROI analysis
Qualifications
- 5–7 years of marketing experience, with meaningful time spent in trade, channel, or B2B marketing
- Experience in aesthetic skincare, medical skincare, professional beauty, or wellness strongly preferred
- Understanding of the spa and medical aesthetics purchasing and treatment environment — you know how an esthetician thinks and how a practice manager decides
- Shows up with a high level of ownership, integrity, and collaboration, contributing positively to team dynamics while delivering reliable, high-quality work that supports business outcomes.
- Strong project management skills with the ability to manage multiple programs, partners, and deadlines simultaneously
- Excellent written communication skills — equally comfortable writing clinical education copy and a promotional email
- Collaborative working style with experience partnering closely with sales, education, and creative teams
- Proficiency with email marketing platforms, CRM tools, and basic analytics
- Familiarity with distributor-managed professional channel models
- Experience with international channel marketing or distributor co-op programs
- Background in or exposure to spa/hotel retail or medical practice retail environments
- Comfort with tools like Salesforce, HubSpot, or similar CRM/sales enablement platforms
$115,000 - $125,000
Salary : $115,000 - $125,000