Director of Marketing and Growth

Director of Marketing & Growth

Hurst Review Services | Hybrid / Remote with Regular Travel to headquarters in Brookhaven, Mississippi

About Hurst Review

For more than 35 years, Hurst Review has helped nursing students prepare for one of the most important milestones of their careers—the NCLEX. Today, Hurst serves nursing students and nursing programs across the country through a combination of educational products, digital learning experiences, live instruction, institutional partnerships, and direct-to-student offerings.

As we look toward our next stage of growth, we are seeking an experienced Director of Marketing & Growth to help us strengthen our marketing strategy, expand our reach, and identify new opportunities for growth across the organization.

The Opportunity

This is a hands-on leadership position for someone who can connect strategy, data, marketing execution, and revenue growth.

The Director of Marketing & Growth will work closely with the CEO and leadership team to develop and execute strategies that strengthen Hurst’s position in the market and grow the business.

A significant priority will be expanding our direct-to-consumer business and improving how we attract, engage, and convert nursing students. However, this role is broader than B2C marketing.

The Director will help shape Hurst’s overall marketing and growth strategy, supporting both our direct-to-student business and our relationships with nursing schools and institutional partners.

Key Responsibilities

Growth Strategy

· Develop and execute marketing strategies that support Hurst’s overall growth objectives.

· Identify new opportunities for customer acquisition, market expansion, partnerships, and revenue growth.

· Develop strategies to grow Hurst’s direct-to-consumer business while supporting continued B2B growth.

· Translate company objectives into clear marketing priorities, initiatives, and measurable outcomes.

· Evaluate market trends, competitors, customer behavior, and emerging opportunities.

Digital Marketing & Customer Acquisition

· Lead strategies across paid media, organic search, social media, email, content, CRM, and other digital channels.

· Improve the customer journey from initial awareness through engagement, trial, purchase, and ongoing relationship.

· Develop strategies to improve lead generation and conversion.

· Continuously test new approaches, channels, messaging, and campaigns.

Analytics & Performance

· Establish meaningful marketing KPIs and reporting.

· Measure marketing performance against business results.

· Analyze customer acquisition, conversion, campaign performance, channel effectiveness, and return on marketing investment.

· Use data to identify opportunities and recommend where Hurst should invest its marketing resources.

· Clearly communicate marketing performance, opportunities, risks, and recommendations to executive leadership.

Brand & Market Position

· Strengthen and protect the Hurst Review brand.

· Ensure consistent messaging and positioning across customer touchpoints.

· Help Hurst communicate its value clearly to nursing students, nursing programs, educators, and other partners.

· Work with internal teams and external partners to develop effective campaigns and marketing initiatives.

Leadership & Collaboration

· Provide strategic leadership and direction to the marketing function.

· Work closely with Sales to connect marketing initiatives with both institutional and individual customer opportunities.

· Collaborate with Curriculum, Technology, Customer Service, and other teams to support company-wide growth initiatives.

· Evaluate existing marketing resources, vendors, agencies, technology, and processes and recommend improvements.

· Build clear priorities and accountability around marketing initiatives and results.

Who We’re Looking For

We are looking for someone who is both strategic and willing to be hands-on. The right person should be comfortable looking at the big picture while also digging into the numbers, asking difficult questions, evaluating campaigns, and helping the team turn strategy into execution.

Strong candidates will likely have experience in several of the following areas:

· Growth marketing

· B2C and/or B2B marketing

· Digital and performance marketing

· Customer acquisition

· Funnel and conversion optimization

· Marketing analytics and attribution

· CRM, email, and lifecycle marketing

· Brand strategy and positioning

· Marketing automation and technology

· Budget management and ROI analysis

· Team leadership and cross-functional collaboration

Experience in education, EdTech, healthcare, test preparation, professional certification/licensure, e-commerce, subscription businesses, or other data-driven organizations is particularly relevant but not required.

The successful candidate will be comfortable working directly with executive leadership and providing clear, candid, data-informed recommendations.

Location & Travel

Hurst Review is headquartered in Brookhaven, Mississippi, and maintaining a meaningful connection with our team and operations is important to us.

This position offers flexibility and does not require full-time relocation to Brookhaven, MS.

We are particularly interested in candidates located in Mississippi, Louisiana, Alabama, and surrounding markets, as well as candidates located in cities with convenient air access to Mississippi.

The successful candidate should be willing and able to spend regular, planned time at our Brookhaven headquarters. The frequency may vary based on location and business needs, with greater flexibility for an exceptional candidate.

Compensation

Hurst Review offers a competitive compensation package commensurate with experience, including the opportunity for performance-based incentive compensation tied to business and growth objectives.

Why Hurst?

This is an opportunity to have a meaningful impact on an established national company at an important stage of its evolution.

You will work directly with executive leadership, have visibility across the business, and help influence not only how we market—but how we grow.

We are looking for someone who wants to build, improve, measure, challenge assumptions, and help shape what comes next for Hurst Review.