Product Analytics Manager Sr.

Description

Summary:

The Product Analytics Manager Sr. will lead analytics efforts supporting Debit Card product strategies across acquisition, activation, engagement, servicing, and lifecycle management. This role partners closely with Product Managers, Product Owners, Technology, Risk, Marketing, Finance, and Operations to deliver data driven insights that improve customer engagement, increase transaction volume and spend, reduce attrition, and drive sustainable debit revenue growth.

The role is responsible for defining the debit analytics vision, developing end-to-end measurement frameworks, leading advanced analyses, and translating complex data into actionable insights that inform product roadmap decisions, prioritization, and performance optimization. The Product Analytics Manager Sr. will communicate insights clearly and effectively to both technical and executive stakeholders, serving as a bridge between data, strategy, and execution.

Duties And Responsibilities

• Own the Debit Card product analytics measurement strategy: define KPIs, metric definitions, instrumentation needs, and governance across key debit journeys including acquisition, activation, engagement, spend, attrition, and lifecycle performance.
• Develop and maintain core debit performance metrics, such as active card rate, transactions per active card, spend per active card, interchange revenue, merchant mix, cohort retention, and customer engagement trends.
• Write and optimize complex SQL to extract, transform, and model data from enterprise sources (e.g., Snowflake, EDW, SQL Server); perform data validation, reconciliation, anomaly detection, and lineage documentation to ensure data quality and trustworthiness.
• Build reproducible analytics using SAS (and Python where applicable) to support cohort analysis, lifecycle and engagement segmentation, behavioral trend analysis, forecasting, and root cause investigations; package code for reuse and scalability (e.g., macros, modules, notebooks).
• Design and evaluate test and learn initiatives (A/B tests, holdouts, incrementality analyses) to measure the impact of debit engagement, marketing, or product initiatives; define success metrics, measurement plans, and causal readouts, and translate results into product and marketing actions.
• Develop and maintain automated dashboards and reporting (e.g., Tableau, Power BI) with scheduled refreshes, executive ready views, and clearly documented metrics that support ongoing debit performance monitoring and decision making.
• Partner closely with Product and Agile delivery teams to support pre and postlaunch analysis of debit initiatives, quantify business impact, and prioritize optimization opportunities based on data and evidence.
• Operate an analytics intake and delivery workflow: scope requests, prioritize work, communicate interim insights, and present final recommendations to stakeholders in a clear, structured, and decision-oriented manner.
• Ensure compliance with data security, access controls, and regulatory expectations when working with PCI and consumer transaction data, and when sharing analytics outputs with internal or external partners.
• Reviews and modifies existing products to maximize profitability and meet customer needs.
• Oversees all tasks associated with new product development and works with business units to introduce and sell the product on an ongoing basis.
• Develops and oversees the production of marketing materials, advertisements, direct mail, and/or other communications.
• Evaluates products and recommends changes in the product or marketing strategy.
• Performs other duties as assigned.
  
  
  

Basic Qualifications

• Bachelor's Degree
• 5 years of related experience
  
  
  

Preferred Qualifications

• Experience supporting Debit Card, payments, or customer facing banking products in an agile environment
• Strong understanding of debit card economics, customer engagement drivers, transaction behavior, and lifecycle dynamics
• Demonstrated experience defining KPIs, dashboards, and measurement frameworks for product performance
• Proven ability to influence product, marketing, and business decisions through data driven insights
• Strong Analytical Skills
• Must have excellent written and verbal (face-to-face and phone) communication skills including professional grammar and demeanor
• Ability to develop working relationships with individuals at all levels of an organization
• Familiarity with regulatory and compliance considerations within consumer financial services (e.g., PCI, UDAAP)
• Proficiency with analytics and visualization tools (e.g., SAS, SQL, Python/R, Tableau, Power BI)
• Strong organizational skills and attention to detail
  
  
  

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type

Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range

$77,000.00 - $154,000.00 Annual Salary

The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.  Colleagues in this position are also eligible to participate in an applicable incentive compensation plan.  In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).

Huntington is an Equal Opportunity Employer.

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Note to Agency Recruiters: Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.