Senior Director, Digital: Corporate Communications

There’s a reason HUNTER is recognized as one of PRWeek’s Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350 strong and counting.

A Senior Director, Digital serves as a senior leader in developing and managing social and

digital marketing campaigns and programs. This role can function as the most senior, dayto-

day Digital member on a given account, with minimal oversight. This role provides

strategic insight and proactive high-level counsel directly to clients and colleagues,

ensuring quality control across all digital channels and content strategies. They oversee

channel and content planning, creative ideation, analytics and insights, with an additional

acumen and ability to oversee and execute programs across paid social, executive comms

and social listening.

The Senior Director provides day-to-day team leadership, including supervising team

members, potentially at the Director level and below. This position is also expected to drive

agency growth through a greater focus on new business opportunities, participating in

RFPs and more actively participating in pitches.

Qualifications Required:

• B.A. in Marketing, Public Relations or the like

• A minimum of 7 to 9 years of experience managing social channels for brands and

developing content plan and strategy

• Proficiency in Microsoft Office (Word, Excel, PowerPoint)

• Expertise in social media management tools (e.g. Sprout Social, Sprinklr) and social

listening/analytics platforms (e.g. Quid, BrandWatch, Meltwater)

• Experience managing clients, providing strategic recommendations, project

updates, and constructively evaluating briefs and implementing feedback

• Deep experience developing creative channel and content strategies for both

owned channels and paid media campaigns

• Experience managing junior team members

• Executive social comms experience

• Working knowledge of KOL/influencer marketing, employee advocacy planning

Essential Job Functions & Responsibilities:

• Oversee all planning and execution of client programs to meet business objectives

and identify opportunities to grow existing business

• Think creatively and strategically across account teams, practice areas and regions

• Consistently provide clients with proactive ideas that maximize social media results

and/or anticipate issues

• Serve as a social media expert within the agency, with the ability to speak with

authority on paid social, executive eminence, and social listening for both internal

and client-facing calls

• Ability to execute across these specialty areas as well (e.g. building out social

listening queries, building or QAing a paid social campaign, advising on an

executive social strategy)

• Ability to identify upsell opportunities for clients and collaborate with senior leads

(VP ) on relevant opportunities

o Recognize and seek opportunities to grow clients’ social/digital

programs/business, including PR clients who have yet to scope the digital

team for a standalone project

• Serve as client lead and build/maintain strong relationships with key client

personnel, incorporating 1:1s with client leads as relevant

• Drive annual digital planning, leading on both creative and strategic elements and

illustrating keen knowledge of user behavior and where to intercept online

• Lead client calls, meetings and presentations; participate in client brainstorms;

attend client events

• Develop and drive brand positioning and narrative across all platforms

• Manage account teams as well as junior staff on a one-on-one basis, facilitating

close touchpoints, flagging potential interpersonal or account issues, and

conducting reviews and recommending direct reports for promotions where

appropriate

• Oversee day-to-day social content creation and management, liaising with our

design and studio teams as needed

• Seek opportunities to expand client digital ecosystems and test new techniques and

technologies, as well as format types, trending sounds and more.

• Deliver high qualify results on-time and on-budget

• Leverage research, past data and insights to inform strategies and content plans

• Demonstrate competency around and the ability to teach others agency operations

and office procedures (e.g. job numbers, billability and expense reports) and agency

resources (e.g. brand guidelines, tools and subscriptions and best practices, etc.

• Establish proactive client communication practices and team structure to be able to

respond to requests for information from clients in a timely manner

• Set KPIs, establish Benchmarks, and provide content performance updates,

laddering back to strategic objectives

• Demonstrate an interest in the long-range health of the agency

• Delegate appropriate responsibilities to social and digital media team members for

execution provide QC and ongoing monitoring to ensure proper execution

• Ability to put together a client budget/scope for programming and manage team

hours to track to budget, escalating any issues or challenges to business unit lead

• Ability to appropriately estimate budget and OOP needs for organic or paid

programming for clients

• Provide analysis to clients of program results

• Collaboratively create strategic and creative social/digital media campaigns for

multiple clients

In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $110K - 120K. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:

• a hybrid work model;
• a “work from anywhere in the US” policy (up to four weeks a year);
• a year-round staff training and development curriculum; and
• a staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)

Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.

Founded in 1989, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:

• Food Beverage
• Wine Spirits
• Health Wellness
• Beauty Personal Care Fashion
• Home Lifestyle Travel
• Retail E-commerce

See us in action here: https://hunterpr.com