VP of Marketing & Sales

The VP of Marketing & Sales will lead our brand, marketing, design, and go-to-market strategy while overseeing the full sales funnel across awareness, demand generation, conversion, retention, and referral. This executive will elevate our brand in the marketplace, drive enterprise-wide marketing strategy, and provide high-impact leadership to our marketing, design, and sales teams. As a key member of the leadership team, this role will help shape the company’s long-term growth trajectory and ensure alignment between market strategy, customer experience, and operational execution.

Responsibilities

• Partner with the CEO and executive team to define and execute a unified revenue growth strategy across marketing, brand, public relations, and sales.
• Develop annual and long-term plans that drive measurable growth, market expansion, and market share.
• Leverage internal market intelligence to inform decision-making, identify opportunities, and drive competitive advantage.
• Lead the evolution of our brand, ensuring positioning and messaging align with our business strategy and company values.
• Oversee integrated marketing strategy across digital, social, and traditional channels, while fostering a culture of innovation, experimentation, and continuous improvement.
• Build and operationalize the company’s PR model in partnership with the CEO, COO, CFO, and SVP Talent.
• Define and track the critical metrics that measure our brand health, lead generation, market penetration, and marketing. This includes the creation of a KPI dashboard for ongoing executive review.
• Partner cross-functionally to solidify, align, and oversee the entire sales funnel, which includes awareness, lead generation, qualification, conversion, retention, and referrals.
• Lead and oversee the Sales and Design teams, ensuring clear goals, accountability, coaching, and performance management.
• Drive sales strategy execution, including consistent follow-up, lead nurturing, model home experience, sales presentations, and contract-to-close activities.
• Work with Division Presidents and sales leaders to establish quotas, incentives, pipeline metrics, forecasting models, and sales performance dashboards.
• Review external and internal market data and partner with Division Presidents to set base pricing to maximize margins.
• Continuously monitor customer feedback to look for opportunities to improve our customer experience and sales performance.
• Build and reinforce a high-performing sales culture grounded in discipline, accountability, and an exceptional buyer experience.
• Develop and optimize the Design Studio experience, including product curation, option pricing strategy, customer flow, appointment scheduling, merchandising, and the overall look and feel.
• Ensure all design selections, merchandising activities, and customer appointments are executed with excellence and support both customer satisfaction and revenue optimization.
• Provide ongoing coaching, training, development, and succession planning to strengthen Sales and Design team capabilities and leadership pipelines.
• Align daily Sales and Design execution with broader marketing strategy, ensuring cohesive messaging and a seamless customer journey from first contact through design selections and closing.
• Ensure strong cross-functional alignment with key stakeholders to deliver and execute the finalized blueprint for the home-buyer journey.
• Lead, coach, and develop marketing, design, sales, operations, and customer experience team members to drive performance, execution, and a focus on the buyer experience.
• Champion collaboration across departments to ensure our marketing and sales strategies align with individual department and company-wide strategy and initiatives.

Qualifications

• Bachelor's degree required; MBA preferred.
• 15 years of progressive leadership experience in marketing and sales within a high-growth, competitive environment.
• Demonstrated success leading brand development, PR, integrated marketing strategy, digital marketing, and high-impact campaigns.
• Proven track record of owning significant revenue goals and full sales funnel responsibility.
• Executive presence with the ability to influence and align cross-functional stakeholders at all levels.
• Strong analytical and strategic thinking skills with the ability to interpret data, forecast results, and optimize performance.
• Experience building, leading, and scaling high-performance teams.