Graphic Designer

Hummus Republic is a national Mediterranean fast-casual restaurant franchise. Our brand represents wholesome, flavorful Mediterranean cuisine served in a modern, inviting environment. As we continue to grow our brand, we seek a Brand Graphic designer to own and elevate our brand identity across all touch points.

Position Overview

The Brand Graphic Designer is a hybrid creative role responsible for communicating the visual brand identity of Hummus Republic. This position combines the skills of graphic designer and the strategic decision making of a Creative Director. The ideal candidate will communicate how our brand is perceived by customers and stakeholders while executing high-quality creative assets that support brand growth and consistency across all channels.

Key Responsibilities

• Own and execute the visual aspect of the Hummus Republic brand across all print and digital.
• Design high-quality assets across digital and physical channels, including paid media, social, in-store signage, menus, packaging, print, OOH, and campaign materials.
• Act as a creative decision-maker, not just an executor, providing clear direction on layout, typography, color, photography, and overall visual tone.
• Own and safeguard Hummus Republic’s brand messaging by ensuring visual storytelling, copy alignment, and design decisions consistently reflect the brand’s voice, positioning, and values across all channels.
• Partner closely with marketing, operations, product, and leadership teams to align creative work with business objectives.
• Manage multiple projects and deadlines simultaneously while maintaining a high standard of design quality.
• Support franchisee ongoing design needs and maintain and evolve brand guidelines, templates, and systems to support 50 locations.

Required Qualifications

• 3 years of professional graphic design experience, preferably in food, hospitality, retail, or consumer brands.
• Strong understanding of brand systems, visual identity, and how design impacts brand perception and business outcomes.
• Strong typography, layout, and color theory skills with a modern, editorial design sensibility and a clear understanding of how visual design influences perceived quality, premium brand experience, and brand trust.
• Proven ability to design across both digital, print mediums and being able to deliver assets in proper file formats and sizes.
• Excellent communication skills and the ability to present and justify creative decisions.
• Highly organized, detail-oriented, and experienced working collaboratively across teams while managing multiple priorities.
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); Figma experience is a plus.
• Demonstrates the ability to quickly learn new graphic design tools and adapt to evolving workflows.
• Ability to receive feedback, iterate quickly, and balance creative vision with practical constraints.

Preferred Qualifications

• Experience working with multi-location or restaurant brands.
• Familiarity with paid digital advertising creative (Meta, Google, OOH).
• Understanding of how creative ties to marketing performance, customer acquisition, and retention.
• Experience working with external agencies, photographers, or freelancers.
• Passion for food, lifestyle brands, and culturally driven design.