What are the responsibilities and job description for the Marketing Coordinator position at Humane Society of the Nature Coast?
Essential Responsibilities
Fundraising & Development
Position Summary
The Humane Society of the Nature Coast is seeking a creative, energetic, and mission-driven Marketing Coordinator to help grow community awareness, increase fundraising success, strengthen donor relationships, and promote animal adoptions.
This position is responsible for sharing the stories of our shelter, animals, volunteers, and supporters while developing marketing strategies that inspire action. Success in this role comes from turning community engagement into adoptions, volunteers, fosters, sponsorships, and financial support.
The ideal candidate is an excellent communicator who enjoys building relationships, coordinating events, creating engaging content, and representing the shelter throughout the community.
Essential Responsibilities
- Promote annual fundraising campaigns and donor initiatives.
- Secure sponsorships for fundraising events and shelter programs.
- Assist with donor appeals in partnership with RKD Direct Marketing.
- Help increase monthly giving and donor retention.
- Coordinate donor recognition and acknowledgments.
- Support capital campaigns and naming opportunities when applicable.
Marketing & Communications
- Develop and implement annual marketing strategies alongside the Board of Directors.
- Create compelling marketing materials for digital and print platforms.
- Maintain consistent branding across all communications.
- Tell impactful stories that highlight shelter animals, adoptions, volunteers, fosters, and community partnerships.
- Coordinate photography and video content for marketing efforts.
Community Outreach
- Represent HSNC at community events, festivals, and networking opportunities.
- Participate in Chamber of Commerce and local business events.
- Build relationships with businesses, sponsors, civic organizations, and community partners.
- Promote volunteer, foster, and adoption opportunities throughout the community.
Event Promotion
- Market adoption events, fundraisers, volunteer activities, and special campaigns.
- Recruit sponsors, vendors, and attendees through advertising and community outreach.
- Assist with planning promotional strategies before and after events.
- Capture event photography and success stories for future marketing.
Qualifications Preferred
- Bachelor's degree in Marketing, Communications, Public Relations, Nonprofit Management, or a related field preferred.
- Experience in nonprofit marketing, fundraising, communications, or event promotion.
- Strong writing and storytelling skills.
- Experience managing social media platforms.
- Photography, graphic design, or video editing experience is a plus.
- Comfortable speaking with businesses and community leaders to secure sponsorships and partnerships.
Knowledge, Skills & Abilities
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Ability to manage multiple projects and deadlines.
- Creative thinker with attention to detail.
- Self-motivated and able to work independently.
- Strong interpersonal and networking skills.
- Passion for animal welfare and nonprofit work.
Physical Requirements
- Ability to work in a shelter environment.
- Ability to lift and transport promotional materials and event supplies (up to 30 pounds).
- Ability to attend occasional evening and weekend events.
- Valid driver's license and reliable transportation preferred.
Success Measures
- Growth in donations and sponsorship revenue.
- Increase in monthly donors.
- Increased volunteer and foster recruitment.
- Higher attendance at adoption and fundraising events.
- Growth in social media engagement and followers.
- Increased website traffic and community awareness.
- Strong, consistent storytelling that advances the Humane Society's mission.
- Development of meaningful partnerships with local businesses and organizations.
Pay: $16.00 per hour
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $16