Digital Marketing Strategist (Ecommerce)

Human is a performance-driven digital agency helping ambitious ecommerce and growing brands scale profitably. We manage full-funnel marketing across paid media, retention, creative, design, SEO, development, and strategy. We’re known for blending data, creativity, and clear thinking to deliver work that actually drives growth.

The Goods:

• OTE: $100,000-$120,000
• Flexible Schedule 
• Remote or Hybird Options
• Unlimited Vacation – Take vacation whenever you need it
• Excellent Health Benefits – Great options & 99% employee coverage
• Team Events – Quarterly celebrations, conferences, team lunches, happy hours and the best parties
• Verizon unlimited phone plan
• 401K

Objective

As an Ecommerce Marketing Director, you play a key role in driving Human’s mission to build genuine, enduring partnerships that advance clients’ growth journeys and instill delight at every touchpoint.

You own the marketing strategy, results, and relationship for a subset of emerging ecommerce entrepreneur clients. Your primary objective is to guide and consult clients on their growth path—building trust, delivering measurable growth, and creating an enjoyable client experience.

Key Responsibilities

1. Client Leadership & Strategic Relationship Management

• Serve as the main point of contact for high-level strategy, relationship management, and escalations.
• Build and maintain strategic relationships with clients, ensuring alignment with business goals, financial targets, and long-term growth plans.
• Lead Quarterly Business Reviews (QBRs): set the narrative, highlight outcomes, provide financial context, and align on next-quarter strategy and long-term roadmap.
• Prepare and deliver compelling monthly reporting that conveys performance, strategic value, and alignment with goals.

2. Strategic Planning & Growth

• Develop quarterly marketing strategies rooted in client goals, available data, and channel performance trends.
• Identify the strongest growth opportunities across channels and collaborate with specialists to translate these into actionable plans.
• Recommend upsell and cross-sell opportunities that align with the client’s growth stage and budget, and support the business case development.
• Guide clients through goal-setting, budget planning, and prioritization to ensure marketing efforts ladder up to business outcomes.

3. Execution Oversight & Cross-Functional Alignment

• Lead internal teams (SEO, Paid Search, Paid Social, Email, Creative) in executing marketing strategies and ensuring alignment with client goals and brand standards.
• Conduct quality assurance (QA) of key deliverables to confirm strategic alignment and brand integrity.
• Serve as the primary escalation point for account managers and execution teams to resolve strategic or operational issues quickly and effectively.

4. Operational & Profitability Management

• Manage and achieve gross profit margin targets for assigned accounts, ensuring healthy and profitable client engagements.
• Monitor budget pacing across channels and proactively flag risks, overspend, or margin concerns.
• Ensure internal workflows, communication, and deliverables operate efficiently to maintain strong client performance and satisfaction.

Key Performance Indicators

Client Outcomes

• Client retention
• Net revenue retention
• Client happiness / NPS

Client Business KPIs (your KPIs)

• Ecommerce revenue
• Ecommerce gross profit
• ROI / MER
• CAC
• New customers
• Repeat purchase rate
• 1-year LTV
• AOV
• Gross profit margin