What are the responsibilities and job description for the Associate Account Executive, Programmatic position at Hulu?
Hulu’s Programmatic Sales team is seeking an Associate Account Executive who will be an exceptional addition to our Addressable Enablement team. As an Associate Account Executive at Hulu, you will act as the day to day point of contact for the implementation of programmatic buys, as well as serve as the main point of contact for the Disney Advertising Sales teams for the stewardship of deals. In addition this position will be focused on analyzing data from various sources to drive strategy for programmatic revenue on a weekly, monthly and annual basis. Through partnership with Sales and our clients, you will be responsible for providing the following services below.
WHAT YOU'LL DO- Programmatic strategy by account and category based on analysis from daily, weekly and annual trends
- Looks at trend data from various sources (i.e. GAM, Magnite, SpotX, eMarketer etc.) to develop impactful strategies to increases revenue
- Work with DAS Sales & Marketing to integrate programmatic offering into packages that align with client objectives
- Ownership of all reporting capabilities to track revenue, generate sales leads and act as a consultant for the DAS sales team across the country
- Work closely with programmatic technology partners (internal/external) to manage and troubleshoot day to day business needs
- Work with Ad Platform Operations teams to provide guidance in the creation, implementation and servicing of Private Marketplace deals with sales team to drive programmatic revenue
- 3+ years of experience in digital and/or programmatic media.
- Proven strategic thinker with the ability to analyze data and translate it into specific and measurable tactics, actions, and outcomes.
- Problem solver with the ability to collaborate and work across functions.
- Understanding of how our clients set priorities and performance goals, and how we can align our product portfolio to best fulfill those needs
- Knowledge of how programmatic/digital media is bought and sold, including fluency in ad tech
- Excellent written, verbal and interpersonal communication skills
- Ability to multi-task, make decisions and manage at entrepreneurial speed