What are the responsibilities and job description for the Digital Communication Specialist position at Huk Gear?
THIS JOB IS ON-SITE, NOT ELIGIBLE FOR HYBRID OR REMOTE, BASED IN CHARLESTON, SOUTH CAROLINA
We are seeking a highly organized, detail-oriented Digital Communications Specialist to support day-to-day digital marketing operations across Huk and Nomad. This role will assist with email and SMS execution, paid media coordination, digital reporting, campaign organization, and event support while working cross-functionally with Creative, Content, Brand Marketing, and eCommerce teams.
The ideal candidate is proactive, execution-focused, and excited to work in a fast-paced environment supporting premium outdoor brands.
What You Will Do:
- Email & SMS Marketing
- Utilize go to market calendars to build and scheduling email campaigns
- Update and manage automated flows
- Support execution of SMS campaigns, including scheduling, segmentation, and reporting
- Translate campaign direction into channel-specific briefs and campaign setup needs
- Support QA and deployment of lifecycle marketing campaigns
- Assist with loyalty program operations, promotional setup, and customer communication execution
- Maintain campaign calendars, timelines, and deployment schedules
- Paid Media and Digital Operations
- Coordinate creative asset trafficking and campaign updates with media agency partners
- Assist with paid media reporting and campaign recaps
- Monitor paid social engagement and escalate customer service concerns when needed
- Support TikTok Shop operational coordination and product setup
- Assist with campaign organization, reporting workflows, and asset management
- Support execution of digital marketing calendars across owned channels
- Events & Brand Support
- Assist with coordination and logistics for sponsored events, trade shows, tournaments, and brand activations
- Support product ordering, shipment tracking, and inventory coordination for events
- Help manage event timelines, schedules, and organizational documents
- Provide on-site event support as needed, including setup, coordination, and execution assistance
- Coordinate event recap materials and post-event reporting support
- Cross Functional Collaboration
- Work together with Creative, Content, Brand Marketing and eCommerce teams to support campaign execution
- Ensure marketing assets and messaging are delivered accurately and on time
- Support broader DTC marketing initiatives across owned and paid channels
- 1–3 years of experience in digital marketing, eCommerce, marketing coordination, or related fields
- Familiarity with email marketing platforms, Shopify, and/or SMS platforms preferred
- Strong organizational skills with high attention to detail
- Excellent communication and time management skills
- Comfortable working in a fast-paced, collaborative environment
- Passion for outdoor, fishing, or hunting industries is a plus
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA), Company matches up to 6%
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Short Term & Long Term Disability
- Training & Development
Marolina Outdoor is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, veteran status, or any other legally protected status.
Nothing in this job description alters the at-will nature of employment.
This job description is not intended to be all-inclusive and may be modified as business needs change.
If you need a reasonable accommodation during the application process, please contact HR@marolina.com