Social Media & Graphic Design Specialist

Hughes Agency

Hughes Agency is a full-service public relations, marketing and advertising agency. We are a team of award-winning industry professionals with decades of experience delivering measurable results for a variety of consumer, lifestyle and corporate clients. We create attention-getting campaigns, content and special events that strengthen the image and brands of our clients. We think creatively and strategically, believe in flawless execution and consistently strive to exceed expectations.

Social Media & Graphic Design Specialist

Hughes Agency is seeking a creative, strategic and highly organized Social Media & Graphic Design Specialist to lead social media efforts for the agency and its clients. This is fundamentally a social media role: the ideal candidate is deeply engaged in the evolving social media landscape and understands how to turn brand strategy, client goals and timely opportunities into compelling, platform-native content.

Strong graphic design skills are essential to success in this role, not a supporting skill. The candidate must be able to independently produce polished, on-brand visual assets — for social media and for the broader agency — which requires genuine proficiency in Adobe Creative Suite and a sharp, trained eye for typography, layout and visual branding. Candidates without demonstrated graphic design ability will not be a fit for this position.

This role owns social content from concept through execution, including content planning, copywriting, graphic creation, photography, short-form video and platform management, while also serving as a reliable design resource for the agency's public relations, marketing, creative and event teams.

The Social Media & Graphic Design Specialist will collaborate closely across all Hughes Agency teams and work across multiple client accounts in a fast-paced agency environment.

Responsibilities:

Social Media

•   Develop and execute social media strategies, campaigns and content calendars that align with client goals, audiences and overall marketing initiatives

•   Manage social media content calendars across multiple client accounts

•   Create engaging, platform-specific content for Instagram, Facebook, LinkedIn and other relevant social platforms

•   Write and edit social media copy that reflects each client's unique brand voice and communication goals

•   Stay current on social media trends, platform changes, emerging content formats and best practices

•   Concept, capture and edit social-first photography and short-form video, including Reels

•   Capture photo and video content and support live social media coverage at client events and activations

•   Schedule, publish and monitor social media content across client platforms

•   Monitor engagement and support community management, including comments, messages and timely audience interaction

•   Track and analyze social media performance and translate insights into content and strategy recommendations

•   Collaborate with account teams to brainstorm creative concepts and translate client objectives into engaging social content

Graphic Design & Creative Support

•   Design social media graphics and other digital assets that are polished, on-brand and platform-ready

•   Design advertisements, eblasts, event materials, presentations, brochures, annual reports and other communication materials using Adobe Creative Suite

•   Translate strategic and creative direction into high-quality work within established brand identities

•   Produce creative drafts for internal and client review and revise based on feedback

•   Prepare finished artwork and support production workflows across digital and print media

•   Review final creative materials for accuracy, consistency and adherence to client specifications

•   Serve as a go-to graphic design resource for the agency's public relations, marketing, creative and event teams

•   Support the Hughes Agency event team with event-related creative and on-site social media needs

•   Manage multiple client projects and deadlines simultaneously in a fast-paced agency environment

Requirements:

•   Bachelor's degree in marketing, communications, graphic design, visual communications, advertising or a related field

•   Demonstrated professional experience in social media management and content creation

•   A strong portfolio is required, showing both social media content and professional graphic design work — design samples are required for consideration

•   Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator and InDesign) required — this is a core, day-to-day function of the role

•   Strong understanding of visual hierarchy, typography, branding and layout

•   Working understanding of digital and print production processes

•   Strong understanding of social media platforms, trends, audiences and content best practices

•   Ability to write effective, on-brand social media copy across different clients, audiences and platforms

•   Experience with social media scheduling, management and analytics tools

•   Comfortable producing social media photography and video; working knowledge of short-form video editing

•   Excellent organization and time-management skills, with the ability to manage multiple projects and shifting priorities

•   Strategic and creative problem-solving skills, with strong attention to detail and a commitment to high-quality work

•   Collaborative attitude and ability to work effectively across multiple agency teams

•   Creative or marketing agency experience preferred

•   Professional photography, videography, motion graphics or advanced video editing experience is a plus