Marketing and Enrollment Director - NY Campus

Company Description

HudsonWay Immersion School (HWIS), the first independent dual language immersion school in the NY/NJ metropolitan area, serves students from preschool through Grade 8 in Mandarin/English or Spanish/English tracks. Founded in 2005, HWIS is committed to fostering bilingualism, biliteracy, and global competencies. The school operates two campuses: one in Stirling, NJ, and a recently expanded, modern facility in Midtown West, NYC. With a robust 21-year track record, HWIS students consistently exhibit high language proficiency, strong standardized test performance, and acceptance to top-tier independent schools. The school is staffed by a dedicated team of approximately 60 teachers and staff, led by Founder Sharon Huang.

Role Description

The Marketing and Enrollment Director is responsible for the development and execution of brand strategy, outreach, admissions and retention programs to support the new and continuing enrollment of students at the NY campus for day school.   Responsibilities include developing comprehensive marketing plans, conducting market research to identify new enrollment opportunities, managing outreach campaigns, and overseeing the admissions process. The director will also lead community engagement events, collaborate with stakeholders, and ensure enrollment goals are met. This is a full-time, on-site role.

Location: New York, NY

Responsibilities:

• Conduct market research and data analysis to develop strategies to ensure that the programs we offer are competitive in terms of content, price, convenience, etc.
• Support the development of a strategic brand plan to promote awareness, high quality storytelling and consistency of messaging, voice and visual identity of the school.
• Lead the development of outreach to organizations such as Parents League, feeder schools, parent ambassador network, chamber organizations, HR organizations, relocation agencies, consultants and program vendors.
• Plan and execute year long events, conduct tours and lead marketing to develop materials that showcase the value of HudsonWay’s programs. Turn leads into enrollments.
• Train and develop admissions staff to develop leads into enrollment through relationship building and management of enrollment process
• Work closely with principals for internal storytelling that supports retention of current students
• Analyze and report results to measure and improve admission function 
• Manage the ex-missions process working closely with the principals
• Be the admissions representative for the school, leading teachers in supporting programs and marketing and admissions efforts
• Ensure financial aid targets are met
• Develop alumni programs to engage alumni and families
• Support the development of auxiliary programs including mommy and me, enrichment, after school language programs, summer camp and sleepaway camp that are feeders to day school

Qualifications:

• Bachelor's degree in marketing, PR, education or related area required; Master’s degree preferred 
• 8 years’ experience in marketing and admissions in NY/NJ independent school. 
• Excellent interpersonal skills, strong writing, and organizational skills with keen attention to details.  
• Experience supervising others and building a cohesive team
• Outgoing, friendly demeanor with ability to develop strong working relationships externally and internally.
• Developed business, marketing and sales skills. Strong customer service orientation
• Superior analytic skills to examine what works, what doesn’t and what should be changed.
• Excellent oral and written communication skills.  
• Experience working with teachers and parents 
• Knowledge of early childhood and elementary curriculum
• Ability to develop and manage budgets
• Social media knowledge and skills 
• Proficient user of email, Internet, Microsoft Office including excel and powerpoint, Google suite.
• Willingness to work in and travel to both NY and NJ campuses
• Willingness to work outside normal office hours on weekends and evenings as needed
• Passionate and interest in immersion education
• Mandarin or Spanish language abilities a plus

Cover letters and resumes can be sent to shuang@hwis.org with Marketing and Enrollment Director as the subject.

HudsonWay Immersion School (HWIS) is a preschool 2’s through Grade 8 Mandarin and Spanish Immersion School founded over 20 years ago in the NJ/NY area. The school’s mission is to prepare students with the knowledge, skills and character to become global contributors and citizens of the world. The school fosters strong academic achievement, global skills development and character and empathy. Students perform well above average and are accepted at top tier independent schools. (www.hwis.org)

HudsonWay Immersion School is an equal opportunity employer and does not discriminate against any individuals on the basis of race, color, gender, age, national origin, marital status, sexual preference, or disability