Director, Marketing Data & Analytics

WHO IS HUDSON ROUGE?

Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept,

PRIMARY FUNCTION / POSITION SUMMARY: 

We are seeking a technical analytics leader to join our Marketing Analytics team and modernize our measurement planning and strategy. This role will be responsible for moving the agency from manual, Excel-based workflows to a modern data science environment. You will act as the Analytic Lead, counseling our client – a Fortune 100 automotive manufacturer – on how to employ statistical analysis to improve marketing results. You will define new processes for data ingestion and reporting, ensuring reproducible and efficient delivery of campaign insights.

MAJOR RESPONSIBILITES:  

• Modernization of Reporting: Transition existing manual reporting processes into automated workflows using Python/R and/or SQL
• Performance Analysis: Ongoing analysis of initiative performance to provide data-driven optimization recommendations across marketing programs
• Process Definition: Develop and document new measurement methodologies, test designs, and data requirements in a previously undefined environment
• Data Engineering & Quality: Identify data definition and quality issues within the warehouse (Snowflake) and provide appropriate resolution through code
• Measurement Strategy: Work with internal teams to ensure tracking needs are met and define business logic to drive marketing campaign design
• Exploratory Analysis: Conduct rigorous exploratory data analysis (using Python or R) to answer high-profile business questions and generate actionable insights
• Ambiguity Management: Ability to work with directional, undefined requests, and unstructured data environments to build concrete consumer insights
• Client Management: Speak with clients to understand their business challenges work with stakeholders to define, and get access to, the data needed

KNOWLEDGE AND SKILLS:

• Coding: Proficiency in SQL and one programming language (Python or R) 
• Storytelling: Creative thinking with the ability to create concise themes and stories in analytic deliverables
• Data Visualization: Experience automating data visualization (e.g., PowerBI) to make client deliverables more insightful and efficient
• Statistics: Theoretical understanding from university or self-taught courses, exploratory data analysis, hypothesis testing (bonus: statistical modelling)
• Platform Experience: Experience working within Snowflake and/or Databricks environments
• Strategic Mindset: Ability to deeply to understand the business problem first, before jumping into the technology and methods
• Dynamic Teaming: Prioritize and work on multiple projects while meetings deadlines; work collaboratively with teammates and clients to achieve common business goals
• Marketing Data: Familiarity with CRM, website analytics, and visualization tools like Adobe Analytics, Salesforce, PowerBI, etc.
• Technical Autonomy: Takes initiative to solve problems with minimal direction and ability to operate independently in developing and delivering work
• Ability to Learn: Willingness and ability to pick up new tools, technologies and methods 

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Analytics, Mathematics, Economics, or related field 
• 6 years of experience in data analytics, management consulting, digital media, or CRM/Direct marketing
• Ability to work on-site in Detroit, MI or New York, NY
• Automotive Marketing background is highly preferred

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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