What are the responsibilities and job description for the Simply Test-Inside Sales Representative – Functional Health position at HudsonAlpha Institute for Biotechnology?
Inside Sales Representative – Functional Health (Simply Test)
Position Overview
The Inside Sales Representative will serve as a critical driver of pipeline development and commercial execution for the Functional Health portfolio within Simply Test. This role is responsible for identifying and qualifying new target accounts, mapping key stakeholders, and initiating outreach that results in booked meetings for the field sales team. In addition to top-of-funnel ownership, this individual will act as a centralized support function for the Functional Health Sales team, enabling efficient territory expansion, accelerating sales cycles, and improving conversion rates through disciplined prospecting, data management, and coordination.
Key Responsibilities
This role is foundational to scaling Simply Test Functional Health. By systematically identifying, engaging, and qualifying new opportunities, the Inside Sales Representative directly fuels revenue growth, shortens sales cycles, and enables the field team to focus on closing high-value accounts.
Position Overview
The Inside Sales Representative will serve as a critical driver of pipeline development and commercial execution for the Functional Health portfolio within Simply Test. This role is responsible for identifying and qualifying new target accounts, mapping key stakeholders, and initiating outreach that results in booked meetings for the field sales team. In addition to top-of-funnel ownership, this individual will act as a centralized support function for the Functional Health Sales team, enabling efficient territory expansion, accelerating sales cycles, and improving conversion rates through disciplined prospecting, data management, and coordination.
Key Responsibilities
- New Account Identification & Market Development
- Identify and prioritize new target accounts within Functional Health (e.g., integrative/functional medicine practices, cash-pay clinics, wellness centers).
- Build and maintain a structured target account list aligned with commercial strategy and geographic priorities.
- Utilize data tools, industry databases, and digital platforms to continuously expand the prospect universe.
- Account Mapping & Contact Intelligence
- Identify key decision-makers and influencers within each target account (e.g., physicians, practice owners, clinical directors, office managers).
- Source accurate contact information, including email, phone, and professional profiles.
- Maintain high-quality CRM data hygiene, ensuring all accounts, contacts, and activities are consistently documented and actionable.
- Outbound Prospecting & Meeting Generation
- Execute high-volume, multi-channel outreach campaigns (phone, email, LinkedIn) to engage prospective customers. Clearly articulate the value proposition of Simply Test Functional Health solutions in a concise and compelling manner. Qualify prospects based on defined criteria and schedule meetings for field sales representatives and leadership.
- Track outreach performance metrics and continuously optimize messaging and cadence.
- Sales Team Enablement & Support
- Provide ongoing support to the Functional Health Sales team, including:
- Pre-call research and account insights
- Coordination of meetings and follow-ups
- CRM updates and pipeline tracking
- Partner closely with sales leadership to align on target segments, campaign priorities, and strategic accounts.
- Assist in launching new products or campaigns within the Functional Health portfolio.
- Operational Excellence & Reporting
- Maintain accurate reporting on key performance indicators, including:
- New accounts identified o
- Contacts sourced per account o
- Outreach activity volume o
- Meetings booked and conversion rates
- Deliver weekly updates on pipeline generation and market feedback.
- Identify trends and provide insights to improve targeting and outreach effectiveness.
- 1–3 years of experience in inside sales, business development, or lead generation (healthcare, diagnostics, or related field preferred)
- Demonstrated ability to perform high-volume outbound prospecting
- Strong research and analytical skills with attention to detail
- Experience using CRM platforms (e.g., Salesforce, HubSpot) and prospecting tools (e.g., ZoomInfo, LinkedIn Sales Navigator)
- Excellent written and verbal communication skills
- Experience in diagnostics, laboratory services, or functional/integrative health markets
- Familiarity with cash-pay healthcare models and clinical workflows
- Understanding of multi-stakeholder sales environments
- Prospecting Discipline: Consistent, metrics-driven outreach execution
- Account Intelligence: Ability to quickly map organizations and identify decision-makers
- Communication: Clear, concise, and compelling messaging
- Collaboration: Strong alignment with field sales and cross-functional teams
- Adaptability: Comfortable operating in a fast-paced, growth-oriented environment
- Number of new target accounts identified per month
- Average number of contacts identified per account
- Outreach activity volume (calls, emails, social touches)
- Meetings scheduled for the sales team
- Conversion rate from outreach to qualified meeting
- Pipeline contribution to Functional Health revenue
This role is foundational to scaling Simply Test Functional Health. By systematically identifying, engaging, and qualifying new opportunities, the Inside Sales Representative directly fuels revenue growth, shortens sales cycles, and enables the field team to focus on closing high-value accounts.