Social Media Specialist

Hudson Valley Lighting Group is a worldwide leader in the design, manufacturing, and omnichannel distribution of decorative and architectural lighting fixtures, encompassing six brands: Hudson Valley Lighting, Mitzi, Troy, Corbett, CSL, and Sonneman (on behalf of Hudson Valley Lighting, Inc., Troy-CSL, Inc. and SN Modern, LLC). As the one-stop shop for the most comprehensive selection of lighting, HVLG seeks to inspire and support our customers in their pursuit to achieve a home that perfectly reflects their clients. HVLG takes a designer-forward approach to the light-purchasing process — making the experience more inspiring, exciting, and inviting. At HVLG, we believe that great lighting has the power to elevate any space and enrich people's lives — and it's that guiding philosophy that ties our family of brands together.

We are a progressive and growing company seeking a Social Media Specialist to join our marketing team. This role is responsible for executing organic social media content and supporting social strategy across our portfolio of brands.

Reporting to the Marketing Director and partnering closely with the Content & Campaign Manager, this position will play a key role in bringing brand storytelling to life across social channels, engaging our audiences, and supporting broader marketing initiatives.

This role offers an opportunity to grow within a collaborative marketing team and develop skills across content, social strategy, and brand marketing. The ideal candidate is a creative, detail-oriented self-starter with a passion for social media, content creation, and design-forward brands.

What you’ll do:

Social Media Execution & Management

• Execute day-to-day social media activities across multiple brand channels, including content scheduling, publishing, and community engagement.
• Support the development and execution of social media strategies in partnership with the Content & Campaign Manager.
• Assist in managing multiple brand voices, ensuring content aligns with each brand’s identity and audience.

Content Planning & Creation

• Assist in planning and maintaining social media content calendars across brands, aligned with campaigns and product launches.
• Collaborate with internal teams to develop engaging, on-brand content (imagery, video, captions, storytelling).
• Adapt campaign messaging into platform-appropriate, social-first content.

Creative Support & Ideation

• Contribute creative ideas to support brand storytelling across different audiences and product categories.
• Experiment with content formats (Reels, video, behind-the-scenes, etc.) to drive engagement.
• Maintain strong attention to visual consistency and brand standards across brands.

Performance Tracking & Reporting

• Monitor social media performance and compile regular reports on key metrics (engagement, growth, reach) across brands.
• Share insights and observations with the marketing team to support ongoing optimization.

Cross-Channel Support

• Assist with influencer outreach, coordination, and campaign execution across brands.
• Support alignment between social content and other channels, including email and web.
• Collaborate with marketing and creative teams to ensure cohesive messaging across campaigns.

Key skills & requirements:

• Strong writing and editing skills with a social-first voice.
• Solid understanding of social media platforms and best practices (Instagram, Pinterest, TikTok, etc.).
• Ability to manage and adapt to multiple brand voices and audiences.
• Creative eye for visual content and brand storytelling.
• Familiarity with social media and analytics tools (Meta, Later, Google Analytics, etc.).
• Highly organized with the ability to manage multiple tasks and deadlines.
• Strong communication and collaboration skills.
• Interest in luxury interior design and decor is a plus.

Experience:

• 2–4 years of experience in social media, content, or digital marketing.
• Experience managing or supporting multiple brands or accounts is a plus.
• Experience with content creation (photo/video, captions, short-form content) preferred.
• Exposure to influencer marketing or email marketing is a plus.
• Ability to commute to our offices in Wappingers Falls, NY 12590.
• US Citizen or permanent resident (no Visa sponsorship available).

WORKING CONDITIONS

Physical Demands:

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

This position requires lifting up to 30 lbs., standing, sitting, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. As well as sitting for the duration of the work shift, except on breaks and mealtimes.

Work Environment:

The work environment characteristics described here are representative of those employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Ability to work in a Distribution Center environment with varying temperatures and noise.

Equal Opportunity Employer:

Hudson Valley Lighting is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status, or other characteristics protected by law.

Disclaimer: This position description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required. Employees may be asked to perform other duties as needed.