Senior Manager, Brand Activation

Our client is seeking a Senior Manager of Brand Activation to lead high-impact, integrated

brand initiatives across events, PR, influencer marketing, and social. This role will play a

critical role in shaping brand presence through experiential campaigns, cultural moments,

and strategic partnerships, while overseeing social direction and collaborating closely with

creative, ecommerce, and retail partners.

This position is ideal for a hands-on brand activation leader who thrives at the intersection

of culture, storytelling, and execution, and who is ready to help elevate a growing brand’s

external presence.

Key Responsibilities

• Lead integrated brand activations across PR, social, influencer, and experiential

events

• Own and execute tentpole campaigns, experiential moments, and retailer

activations

• Drive influencer and creator strategy, including partnerships, seeding programs, and

amplification

• Partner with PR agencies to deliver earned media, brand buzz, and cultural

relevance

• Oversee social content direction to increase engagement, consistency, and impact

• Identify cultural trends and reactive opportunities to keep the brand timely and

visible

• Oversee the launch and ongoing management of TikTok Shop amplification and

creator networks

• Collaborate cross-functionally with Creative, Ecommerce, and Retail teams to bring

campaigns to life

• Develop activation toolkits to support product launches, retail moments, and brand

campaigns

• Track and report on performance metrics including engagement, EMV, press

coverage, and traffic• Manage external partners including agencies, creators, event vendors, and

production partners

• Provide leadership and oversight for brand activation initiatives while allowing clear

differentiation from social-focused roles on the team

Qualifications

• 7–10 years of experience leading integrated brand or marketing activations

• Proven ability to execute high-impact campaigns across events, influencers, social,

and PR

• Strong understanding of cultural marketing, experiential strategy, and brand

storytelling

• Experience partnering with agencies and managing multiple external vendors

• Data-driven mindset with comfort analyzing KPIs and outcomes across channels

• Collaborative leadership style with experience working cross-functionally

• Ability to balance strategic vision with hands-on execution

• Boston-based and able to work closely with brand and leadership teams in-market

Why This Role

This is an opportunity to step into a high-visibility leadership role at a brand investing in

activation, culture, and community. The role offers meaningful ownership, cross-functional

influence, and the chance to help shape how the brand shows up in the world.