What are the responsibilities and job description for the Consumer & Market Insights and Category Insights Manager (Bad Head) position at Hudson Talent Solutions?
Reports To: Global Head of Brand
Location: Hackensack, NJ | Hybrid — 3 days onsite
The Opportunity
Join the Global Brand team supporting Bed Head, a bold, globally recognized haircare brand. This is a high-impact role connecting consumer insights, category performance, brand strategy, and sales.
You’ll turn consumer and retail data into insights that shape brand strategy, innovation, marketing, and retailer growth — partnering closely with the Global Head of Brand, Head of Sales, and broader commercial team.
What You'll Do
Consumer & Market Insights
- Own syndicated data reporting and analysis across Bed Head using Nielsen and Circana/IRI.
- Track category trends, share shifts, competitors, pricing, promotions, launches, and whitespace opportunities.
- Lead consumer research including usage & attitudes, concept/product/creative testing, brand health, awareness, and segmentation.
- Translate research and data into recommendations for brand strategy, NPD, and marketing.
- Build compelling, data-driven stories for retailer pitches, sell-in presentations, and new distribution opportunities.
Category & Retail Insights
- Own category management fundamentals including assortment, SKU rationalization, planograms, shelf strategy, and space-to-sales analysis.
- Lead retailer category reviews and track category KPIs such as distribution, velocity, and share of shelf.
- Build and maintain weekly/monthly POS dashboards and retailer scorecards by retailer and SKU.
- Analyze sell-through, inventory, and performance to identify risks and growth opportunities.
- Partner with Sales to turn data into clear selling stories that win retailer support.
What We're Looking For
- Bachelor's degree required.
- 5 years in consumer insights, market research, category insights, or a related field.
- Strong experience with Nielsen/Circana/IRI syndicated data.
- Experience with qualitative and quantitative research; innovation/NPD experience is a plus.
- Strong understanding of consumer, shopper, category, and retail analytics.
- Excellent storytelling skills with the ability to connect multiple data sources and turn them into clear business recommendations.
- Strategic, analytical, creative, collaborative, and comfortable working in a fast-moving environment.
Why This Role
This is an opportunity to have a direct impact on the growth of a major global haircare brand — using your insights to influence what the brand launches, how it shows up at retail, and where it finds its next opportunity.