Content Marketer, Content Offers

POS-13948

The Content Offers team is at the heart of HubSpot's lead generation strategy, orchestrating premium content across HubSpot Media's diverse portfolio of editorial products. This includes blog.hubspot.com, The Hustle, My First Million, along with numerous YouTube channels, podcasts, and newsletters.

Our award-winning Media Team includes some of the country's best writers, editors, video and audio producers, and researchers. And that's no exaggeration: In the past two years alone, we've been nominated for 3 Webby Awards for producing leading online editorial content.

We're seeking a dynamic, forward-thinking content marketer to join our evolving offers program. This mid-level position will be responsible not only for helping inform the strategy but also for executing against it by producing new content. The ideal candidate will be a self-starter who thrives in fast-paced, experimental environments, has experience leveraging AI tools to produce new content and experiences, and brings both technical proficiency as well as a strong creative sensibility to the role.

Key Responsibilities:

• Own content offer creation for emerging lead-gen channels and personas, including the production of proven offer formats like guides, reports, templates, and more.
• Determine how to leverage AI tools to accelerate offer creation output and develop interesting new content formats for our audiences, like turnkey GPTs, web apps, and interactive content.
• Integrate AI tools like Claude and ChatGPT into our content creation process to take advantage of a comprehensive library of years of evergreen text and video/audio content to turn our existing libraries into compelling, net-new lead-gen content.
• Partnering with your team, AI and Web Experience teams, and our SEO and Creators teams to develop monthly and quarterly content calendars aimed at converting visitors into leads via the production of content offers.
• Partner with creators, influencers, and other talent to produce unique, high-quality content.
• Reporting on the performance of net-new content and content optimizations to inform our future content development and help the team decide which high-impact opportunities to prioritize.
• Working cross-functionally to support HubSpot's media channels, like the YouTube, Blog, and Newsletter teams, with content offer creation for their channels.

The Ideal Candidate:

• Ideally, 3-5 years of content marketing experience, especially creating long-form gated content such as e-books, whitepapers, interactive content, guides, etc.
• Creating content that is tied to lead generation.
• Is a self-starter with a proven track record of thriving in fast-paced, experimental environments.
• Possesses hands-on experience with AI products such as Claude and ChatGPT for generating new content and developing GPTs.
• Demonstrates a strong background in traditional content creation, including written editorials and directing the design of assets.
• Skilled in employing optimization methods to enhance content performance and effectiveness.
• Possesses a strong editorial sensibility and can balance AI-enabled insights with human creativity and judgment.
• Excels at working with data from various sources to inform problem-solving and creative execution.
• Be driven by helping their team meet and exceed aggressive conversion targets and individual career goals.
• Be passionate about creating purposeful and valuable content that helps business professionals grow better.
• Lead with empathy, serve as an ally for underrepresented communities, and create psychological safety to ensure the team can do its best work.
• Stays current with developments in AI and content marketing, balancing innovation with tried-and-true practices to improve our processes and results.