What are the responsibilities and job description for the Senior Product Marketing Manager position at Hubbell Incorporated?
Job Overview
The Senior Manager of Product Marketing supports the development and execution of portfolio strategy, market insights, and go‑to‑market plans for Hubbell’s electrical product lines serving commercial and residential applications. This role contributes to long‑range business and portfolio planning, market and customer insights, new product commercialization, lifecycle management, and financial performance (revenue, profitability, and new product sales). The Senior Manager also provides day-to-day leadership and development to the Commercial/Residential Product Marketing team within the Hubbell Electrical Products Strategic Business Unit.
A Day In The Life
- Support the development and execution of three year and five year strategic plans, including product roadmap with cross-functional departments for the business unit.
- Develop the annual business and marketing plan, including initiatives (marketing programs, training, presentations) and new product introductions to achieve financial goals.
- Oversee, monitor and analyze product marketing activities against annual business goals.
- Develop insights based on market research, trends, and competition in commercial and residential market segments to create opportunities for product development.
- Drive new product development to expand core portfolio and adjacent markets to expand share
- Work closely with sales leadership to develop and manage channel and partner strategies and programs while collaborating with sales and vertical market teams.
- Provides sales support by attending trade shows, meetings, and sales calls in partnership with sales leadership.
- Partner with Operations and Supply Chain leaders to ensure alignment between manufacturing capacity and service with market demand.
- Monitor competitive landscape and identify pricing opportunities to achieve results.
- Manage portfolio to include product extensions, SKU optimization, and inventory management
- Lead and mentor a team of product marketing professionals to support execution of portfolio
- Collaborate effectively across matrixed teams.
- Support M&A activities to reach and exceed business plan growth.
What will help you thrive in this role?
- Strong leadership and ability to plan and manage at both strategic and operational levels.
- Experience developing and implementing marketing and sales strategies
- Experience in new product development process with project management experience.
- Strong strategic product planning and analysis skills in sales, marketing, and business strategy.
- Ability to influence internal and external stakeholders through persuasive oral and written communications, including sales presentations, strategic planning, and project management.
- Change management skills and experience.
- Proven track record of tactical and strategic product marketing initiatives.
- Experience leading and developing talent in a matrixed organization.
- BS/BA degree in Marketing or Engineering. MBA preferred.
- 5 -7 years marketing experience in the electrical products industry.
- Requires limited travel.