What are the responsibilities and job description for the New Business Account Executive position at HSM?
About Us
HSM Company History | HSM HEART Company Values | Who is HSM to our customers?
Founded in 1944, HSM is a third generation, privately held company with a rich history of innovation and a commitment to our people. With 25 locations across the U.S. and corporate headquarters in Hickory, NC and Huntersville, NC, we specialize in manufacturing components for furniture, bedding, transportation, packaging, automotive, and healthcare industries. Our expertise also includes designing and building automated production machinery. HSM products from sofa springs to swimming pool noodles and bus seats, touch everyday life in countless ways.
At HSM, our success is built on our people. We foster a culture of teamwork, innovation, and shared success. If you’re looking for a meaningful place to grow and make an impact, we want to hear from you!
What You Will Do
- Target Identification & Opportunity Generation
- Research and prioritize high-value prospects aligned with HSM’s growth strategy.
- Drive outbound outreach with persistence and creativity to generate leads.
- Own your pipeline—contributing directly to new business wins and expanded market reach.
- Sales Execution & Account Conversion
- Engage prospects with a consultative sales style, uncovering needs and delivering tailored solutions.
- Guide opportunities through qualification, quoting, and close with urgency and discipline.
- Build credibility and trust to transform first wins into long-term partnerships.
- Customer & Channel Engagement
- Develop strong relationships with OEMs, dealers, fleets, and upfitters.
- Navigate competitive bid processes to secure spec-in opportunities and contract awards.
- Collaborate with industry influencers and channel partners to multiply impact.
- Market Presence & Insight
- Represent HSM at trade shows, events, and customer visits with confidence.
- Explore emerging market segments and share insights that shape product and sales strategy.
- Serve as the customer’s voice internally to drive continuous improvement.
What You Bring
- Bachelor’s degree (Business, Marketing, or related field preferred).
- 5 years of outside sales experience, with at least 3 years in business development or account executive roles.
- Proven success in B2B new account acquisition; experience selling into OEMs or transportation/manufacturing sectors strongly preferred.
- Formal sales training (Challenger, SPIN, Sandler, etc.) a plus.
- Strong communicator—equally comfortable with technical teams and C-suite leaders.
- Self-starter with excellent pipeline discipline and CRM proficiency.
- Resilience and determination to thrive in long-cycle, consultative sales environments.
- Schedule: Hybrid with ~30% travel
Why Join Us?
- Health & Wellness: Affordable medical, dental, and vision insurance plans, including an innovative global healthcare option for qualified participants.
- Retire: 401(k) with company match, fully vested from day one.
- Paid Time Off: Competitive PTO: 3 Weeks of Vacation 9 company paid holidays.
- On-Site Medical Clinics: Free for you and covered dependents.
- Teladoc: 24/7 access with no copay.
- Professional Development: Tuition reimbursement, professional development assistance and career growth opportunities.
- Discounts: Enjoy discounts with HSM partners, including Dollywood Parks & Resort, Verizon Wireless, and more.
EEOC
At HSM, we believe that our diversity creates a productive workplace. All qualified candidates will receive consideration for employment without regard to age, race, creed, color, religion, sex, national origin, ancestry, marital status, affectionate or sexual orientation, gender identity or expression, or protected veteran status and will not be discriminated against on the basis of disability.
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
