Roofing Sales Representative

HRI Sales Representative Job Description

Job Title: Sales Representative Department: Sales Reports To: Sales Manager Location: Ponca City Employment Type: Full-Time

Job Summary

The Sales Representative at HRI Roofing & Post Frame LLC is responsible for executing a structured daily sales process to drive revenue and build strong customer relationships. This role requires proactive engagement with potential clients, effective communication of company offerings, and meticulous tracking of all sales activities. Sales representatives are expected to generate and convert leads, manage customer interactions, and consistently meet or exceed established sales performance metrics.

Daily Responsibilities & ExpectationsProspecting & Lead Generation

• Make outbound calls to company-generated leads and self-generated prospects.
• Schedule and conduct follow-up calls to nurture potential opportunities.
• Network within the designated territory to identify new sales opportunities.
• Attend trade shows, networking events, and community gatherings to promote services.

Customer Engagement & Sales Process

• Schedule and conduct consultations, either in-person or virtually, to assess customer needs.
• Perform roof inspections and site assessments for post-frame building projects.
• Provide detailed estimates and professional recommendations to clients.
• Present and explain company products, services, and financing options in a clear and persuasive manner.
• Negotiate contracts and secure commitments to close sales deals.

Daily Activity & Metrics Tracking

• Accurately log all prospecting, sales, and customer interactions in the company’s CRM system.
• Track key performance metrics such as:
• Roofing Sales Metrics
• Number of calls (Leads Given)
• Number of appointments set
• Number of roofs inspected
• Number of estimates given
• Number of closed sales
• Conversion rate from estimate to closed sale (%)
• Number of self-generated leads
• Conversion from inspection to estimate (%)
• Post-Frame Sales Metrics
• Number of leads assigned
• Number of calls made
• Number of proposals sent
• Number of follow-up calls
• Number of closed sales
• Conversion from calls to closed sales (%)
• Number of referral sales

Follow-Ups & Relationship Building

• Maintain regular follow-ups with leads to move them through the sales pipeline.
• Foster strong customer relationships to encourage repeat business and referrals.
• Address client questions, objections, and concerns professionally and proactively.
• Ensure customer satisfaction through post-sale follow-ups and project updates.

Collaboration & Compliance

• Work closely with project managers and customer service teams to ensure seamless project execution.
• Utilize company-provided tools and technology to optimize sales performance.
• Maintain up-to-date knowledge of company offerings, industry trends, and competitive market conditions.
• Follow all company policies, ethical sales practices, and compliance regulations.

Performance Expectations

• Maintain daily, weekly, and monthly activity levels in alignment with company sales goals.
• Achieve or exceed assigned sales targets for roofing and post-frame projects.
• Ensure timely data entry and accurate reporting of all sales-related activities.
• Demonstrate a professional and customer-centric approach in all interactions.
• Continuously seek opportunities to improve sales techniques and conversion rates.

Training & Development

HRI provides comprehensive training and development programs to equip sales representatives with the necessary skills and knowledge to excel in their roles. Training includes:

• Comprehensive Onboarding Program: Introduction to company culture, products, services, and sales strategies.
• Product Knowledge Training: Regular updates on roofing and post-frame construction materials, techniques, and industry trends.
• CRM & Sales Process Training: In-depth guidance on utilizing the CRM system for lead management, tracking sales activities, and reporting.
• Sales Techniques & Strategy Workshops: Advanced training on negotiation, objection handling, and relationship-building strategies.
• Mentorship & Peer Collaboration: Assigned mentors and peer networking opportunities to enhance learning and performance.
• Continuous Learning & Industry Events: Attendance at trade shows, conferences, and ongoing professional development programs.

Work Environment & Schedule

• Field-based role requiring regular travel within the assigned territory.
• Flexible schedule with availability for customer meetings, including evenings and weekends as needed.
• Participation in weekly sales meetings, performance reviews, and training sessions.

This role requires a self-motivated, goal-driven individual who thrives in a fast-paced sales environment and is committed to delivering high-quality service to clients.

Job Type: Full-time

Schedule:

• Monday to Friday

Work Location: In person