VP Sales HR Tech - AI Start-up

VP Sales – USA (HR Tech / AI Startup)

Location

United States - Preferably Boston, MA

After two years of intense AI research and development at Ecole Normale Supérieure and Ecole Centrale Paris, HrFlow.ai was founded in June 2016 to solve the labor market and employment challenges at scale using the latest innovations in AI.

Having developed a proprietary AI and workflow technology from the ground up that unifies HR data silos, identifies the right candidates for the right jobs without bias, and automates it all, HrFlow.ai has already gained traction with over 1,000 clients, large and small.

After validating strong product-market fit in Europe and securing key enterprise clients, we are entering a critical US expansion phase.

To support this next stage of growth, we are seeking a VP Sales USA to build, structure, and scale our US sales organization, owning the full revenue lifecycle from go-to-market strategy to execution and team leadership.

This role is both strategic and hands-on, requiring deep experience across the entire B2B sales cycle and a proven track record of building high-performance sales teams from the ground up.

Key Responsibilities

1. Go-to-Market & Revenue Strategy

• Define and execute the US sales strategy aligned with company growth objectives
• Translate product positioning into a clear, scalable sales motion
• Own revenue forecasting, pipeline coverage, and quota setting
• Collaborate closely with Marketing, Product, and Customer Success to refine ICPs, pricing, and value propositions
• Represent the voice of the US market internally, contributing to product roadmap and strategic decisions

2. Full Sales Cycle Ownership

• Personally manage and close strategic and enterprise-level deals
• Oversee the entire sales cycle, including:
• Lead qualification and discovery
• Solution selling and value articulation
• Product demonstrations and POCs
• Commercial negotiations and contract closing
• Ensure disciplined use of CRM, forecasting accuracy, and data-driven decision-making

3. Sales Team Creation & Scaling

• Build the US sales team from scratch, including:
• Hiring and onboarding Account Executives,
• Design and deploy sales playbooks, scripts, and methodologies adapted to HR Tech and AI-driven solutions
• Implement structured training and continuous enablement programs (product, sales skills, objection handling, compliance)

4. Leadership, Coaching & Performance Management

• Lead, coach, and develop a high-performance sales culture
• Set clear objectives, KPIs, and performance standards
• Conduct regular pipeline reviews, deal coaching, and performance assessments
• Build a culture of accountability, learning, and ethical selling

Required Experience

• 10 years of experience in HR Tech Sales, including senior leadership roles
• Proven track record as VP Sales / Head of Sales / Sales Director in a startup or scale-up environment
• Strong network & experience in the HR Tech ecosystem
• Demonstrated success in:
• Building and scaling sales teams
• Closing complex, high-value enterprise deals
• Structuring sales processes from early stage to scale

Skills & Competencies

• Deep mastery of complex sales cycles and consultative selling
• Strong strategic thinking combined with operational execution
• Excellent leadership, coaching, and communication skills
• High data literacy (CRM, pipeline metrics, forecasting)
• Ability to operate in ambiguity and fast-changing environments

Personal Attributes

• Entrepreneurial mindset with a strong sense of ownership
• Hands-on leader comfortable “selling and building” simultaneously
• Results-driven, resilient, and adaptable
• Strong alignment with ethical, human-centric approaches to HR and AI

What We Offer

• Executive-level role with significant impact on company trajectory
• Competitive compensation package including base salary performance bonus equity
• High autonomy and direct access to executive leadership
• Opportunity to build and lead the US sales organization of a high-potential AI HR Tech company